Press release from Business Wire
Lowe's Launches Designer Challenge for Charity
Thursday, May 24, 2012
MOORESVILLE, N.C. (Business Wire) -- Beginning today, fans are encouraged to visit the Lowe's Facebook page to vote on their favorite design in the 2012 Lowe's Designer Challenge.
Marcela Valladolid's "Colors and Textures of Baja" outdoor room, which she designed for Olivewood Gardens. (Photo: Business Wire)
Three of the nation's top lifestyle experts are going head-to-head in pursuit of $50,000 for the charity of their choice. Elaine Griffin, Danny Seo and Marcela Valladolid designed spring vignettes using Lowe's latest line of outdoor living products for spring and summer entertaining.
Their designs will be featured on the Lowe's Facebook page through June 6, and fans are encouraged to vote for their favorite space. Lowe's will donate a total of $100,000 to charity as part of the challenge. Each designer's charity of choice will receive a $25,000 donation, and the designer with the most Facebook votes will receive an additional $25,000.
The designers created three unique spaces to raise awareness and support for their charities, which align with Lowe's philanthropic focus on education and community improvement.
Elaine Griffin, a contributing editor for Better Homes and Gardens and author of “Design Rules: The Insider's Guide to Becoming Your Own Decorator,” featured the theme “L'Orangeire NYC.” She was designing on behalf of Kips Bay Boys & Girls Club, which addresses many critical needs of children, adolescents and young adults in New York.
Danny Seo, an environmental lifestylist who is the author of eight bestselling books and Today Show contributor, created a Modern Lux Outdoor Sit In Theatre. He designed for the Yum-o! organization, a nonprofit created by Rachael Ray that empowers kids and their families to develop healthy relationships with food and cooking by teaching families to cook, feeding hungry kids and funding cooking education and scholarships.
Marcela Valladolid, the author of two best-selling cookbooks and host of her own Food Network show, “Mexican Made Easy,” highlighted the colors and textures of Baja in her vignette. Her charity, Olivewood Gardens, provides science-based environmental education and hands-on gardening and cooking lessons to students and families from underserved communities.
The designers made managing their projects easier by using MyLowe's to build product lists, set reminders and more. Set up your account and build a home profile at Lowes.com/MyLowes, and visit LowesCreativeIdeas.com for more outdoor living inspiration and ideas.
With fiscal year 2011 sales of $50.2 billion, Lowe's Companies, Inc. is a FORTUNE® 100 company that serves approximately 15 million customers a week at more than 1,745 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit Lowes.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50287040&lang=en
Lowe?s Companies, Inc.
Colleen Maiura, 704-758-2282
Jaclyn Pardini, 704-758-4317