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Press release from Marketwire

Yellow Pages Group Launches French Version of ShopWise(TM) Mobile App, to Help Residents of Quebec Find the Best Local Deals Around Them and Make Shopping Easier

Monday, May 28, 2012

Yellow Pages Group Launches French Version of ShopWise(TM) Mobile App, to Help Residents of Quebec Find the Best Local Deals Around Them and Make Shopping Easier10:00 EDT Monday, May 28, 2012MONTREAL, QUEBEC--(Marketwire - May 28, 2012) - Yellow Pages Group (YPG) today launched the French version of ShopWise, a mobile application that will help residents of Quebec find the hottest deals near a given location. ShopWise, one of the few French-language shopping apps available in Quebec, helps users save time and money. It uses geolocation to pinpoint the closest deals and has one of the largest French-language deals databases in Canada. More than 700 Quebec-specific deals are added to the database every week, from large national chains to small local businesses. The free application can be downloaded to a new-generation smartphone (iPhone, Android, or BlackBerry OS 6.0+) or used at www.shopwise.ca. "ShopWise has everything to become Quebecers' go-to shopping app, as it was developed to specifically provide consumers with all available deals while they are on-the-go" says Nicolas Gaudreau, Chief Marketing Officer. "ShopWise clearly illustrates the ongoing digital transformation of Yellow Pages Group and represents another innovative, high-value product which helps advertisers reach the right customer at the right time with the right offer".ShopWise was a huge success when it was launched in English Canada. The app was downloaded more than 100,000 times in less than four weeks. It received an excellent 4.5-star out of 5 rating, in addition to being featured in iTune's best apps of the week. ShopWise was also ranked as a Great Canadian App and took first place in the Buy Stuff category.To view a video demonstration of ShopWise, click here. About Yellow Pages GroupYellow Pages Group is a leading digital company in Canada. The Company serves approximately 340,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca and RedFlagDeals.com™ The Yellow Media Inc. network of online properties reaches over 8 million unique visitors monthly.FOR FURTHER INFORMATION PLEASE CONTACT: Director, Marketing CommunicationsAndre LeblancYellow Pages Group514-934-7359Andre.leblanc@ypg.com