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Press release from Business Wire

Discover and Ducks Unlimited Announce New Affinity Card

<p class='bwalignc'> <i>Card Offers U.S. Ducks Unlimited Members Access to Discover Card's Generous Cashback Bonus® Program for Greater Savings</i> </p>

Wednesday, May 30, 2012

Discover and Ducks Unlimited Announce New Affinity Card09:00 EDT Wednesday, May 30, 2012 RIVERWOODS, Ill. (Business Wire) -- Discover and Ducks Unlimited today announced during the 75th Annual Ducks Unlimited convention the launch of an affinity credit card designed to offer U.S. members of Ducks Unlimited rewarding Discover card benefits. With this announcement, Discover is now the official credit card of Ducks Unlimited. The new, custom-designed Ducks Unlimited Discover card features Discover's generous flagship cash rewards program, which also gives access to ShopDiscover, a popular online shopping portal offering 5%-20% Cashback Bonus on purchases at more than 200 online retailers. Discover also has added Ducks Unlimited to its list of charitable partners, which allows for Discover cardmembers to donate their Cashback Bonus to the organization in support of wetland conservation. “An affinity credit card is a powerful way to help organizations connect with their members and offer additional benefits outside their standard membership package,” said Julie Loeger, senior vice president of brand and acquisition at Discover. “Both Discover and Ducks Unlimited have strong, established brands with loyal followings, making this relationship a natural fit.” Ducks Unlimited is the largest conservation group in the world committed to wetlands and waterfowl conservation. Since its founding in 1937, the organization has conserved more than 12 million acres worldwide, including 4.6 million acres in the United States. “Corporate involvement and support has played a vital role in strengthening the Ducks Unlimited brand among outdoor enthusiasts across the country,” said Ducks Unlimited chief executive officer Dale Hall. “In addition, and most importantly, these important relationships have been a big part of Ducks Unlimited's 75 years of conservation success. We are excited to join with Discover in accomplishing our goal to conserve, restore and manage wetlands and associated habitats for North America's waterfowl.” For more information on the Ducks Unlimited Discover card, please visit www.Discover.com/DucksUnlimited or call 1-800-DISCOVER (347-2683). To learn more about Ducks Unlimited, visit www.ducks.org. About Discover Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com. About Ducks Unlimited Ducks Unlimited is the world's largest nonprofit organization dedicated to conserving North America's continually disappearing waterfowl habitats. Established in 1937, DU is celebrating its 75th anniversary this year, with special events, projects and promotions across the continent. Ducks Unlimited has conserved more than 12 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org. Connect with us on our Facebook page at facebook.com/ducksunlimited, follow our tweets at twitter.com/ducksunlimited and watch DU videos at youtube.com/ducksunlimitedinc. Media Contacts:Katie HenryDiscover224-405-4437kathrynhenry@discover.comorJames PowellDucks Unlimited901-758-3937jpowell@ducks.org