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Press release from CNW Group

DHX Media signs Spanish broadcaster and licensing agent for Animal Mechanicals

Thursday, May 31, 2012

DHX Media signs Spanish broadcaster and licensing agent for Animal Mechanicals07:55 EDT Thursday, May 31, 2012Signs up broadcaster TVE and licensing agent Enjoy for SpainHALIFAX, May 31, 2012 /CNW Telbec/ - DHX Media Ltd. (TSX: DHX), a leading independent international producer, distributor and licensor of mainly children's entertainment content is pleased to announce that it has signed up a broadcaster and licensing agent to establish its popular preschool series Animal Mechanicals in Spain, as it seeks to expand the licensing programmes for its library of internationally distributed TV properties.TVE has come on board as broadcast partner for Animal Mechanicals in the territory, with DHX Media appointing Enjoy S.L headed by CEO Ruben Gil, as licensing agent for Spain and Portugal. The hit preschool series, which is one of the top-rating shows on commissioning channel CBC in Canada, will launch on 28th June airing Monday to Friday with repeats, and the broadcast launch will be supported by extended profile in Clan Magazine.Local sub-licensing agent Enjoy will be seeking partners across all licensing categories for Animal Mechanicals and implementing local licensing strategies.Michael Donovan, chairman and CEO of DHX Media said; "This Spanish deal for our Animal Mechanicals preschool series highlights the strength our international licensing team brings to our back catalogue of globally appealing brands."Currently in its third season, Animal Mechanicals airs on Kids CBC in Canada and in the US on The Hub. Other broadcasters around the globe include the Disney Channels in the UK and Asia; Radio-Canada, Discovery Latin America, Romania's HOP, EBS in Korea; Al-Jazeera Children Channel and Prava I Prevodi, who acquired the title for Bosnia, Croatia, Serbia and Montenegro.Animal Mechanicals is an action adventure series for preschoolers that combines fantastical worlds, mythical animals and cool quests. And the best thing of all, they transform!  In each episode, Rex, Unicorn, Komodo, Sasquatch and Mouse, a powerful team of transforming superheroes set off from Tiger Base, their island-in-the-sky home, for a mission. Their missions always take them to a new floating island that is like a fantastic theme park, with unique landscapes and features. Here, the Animal Mechanicals encounter fun and fantastic challenges. They must overcome these challenges by transforming into "super" versions of themselves and they get to choose and use their special abilities to help them complete their mission.DHX Media has also produced an Animal Mechanicals App: Beetle Buggy Race, available on all iTunes stores worldwide. Game play centers around helping Mechana-Fast Mouse on her mission to pick up all the Beetle Buggies that are scattered and stuck on the racetrack. Gamers must drive quickly and carefully to gather the buggies and tow them to safety, all the while keeping an eye on the clock.About DHX Media Ltd.DHX Media together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. DHX Media has produced over 40 original television series, including world-recognized series such as Yo Gabba Gabba, SuperWHY!, Franny's Feet, Animal Mechanicals, Kid vs. Kat, Angela Anaconda and Martha Speaks, and maintains a library of over 2,500 half-hours of animation and live-action programming. The company's global licensing group oversees a diverse merchandising portfolio for proven properties, including the hit U.K. series Rastamouse, airing on CBeebies DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London, and is listed on the TSX (Toronto Stock Exchange). www.dhxmedia.comDisclaimerThis press release contains forward looking statements with respect to the Company, including statements about the value of the substantial issuer bid to the Company's remaining shareholders and its effects on the Company's earnings per share. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, including changing popularity of the titles in the Company's production library, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's Annual Information Form for the year ended June 30, 2011. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.For further information: DHX Media Ltd. +1 902-423-0260 David A. Regan - EVP, Corporate Development & IR Renmark Financial Communications Inc. Maurice Dagenais: madgenais@renmarkfinancial.com Erica Lomonaco: elomonaco@renmarkfinancial.com Tel. : (514) 939-3989 or (416) 644-2020 www.renmarkfinancial.com