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Press release from PR Newswire

comScore Reports April 2012 U.S. Mobile Subscriber Market Share

Friday, June 01, 2012

comScore Reports April 2012 U.S. Mobile Subscriber Market Share15:58 EDT Friday, June 01, 20121 in 3 Subscribers Now Play Games on Their Mobile DevicesRESTON, Va., June 1, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.9 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 50.8 percent of smartphone subscribers, while Apple captured 31.4 percent.(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)OEM Market ShareFor the three-month average period ending in April, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.9 percent of U.S. mobile subscribers (up 0.5 percentage points), followed by LG with 19.2 percent share. Apple continued to grow its share in the OEM market, ranking third with 14.4 percent (up 1.6 percentage points), followed by Motorola with 12.5 percent and HTC with 6.0 percent.Top Mobile OEMs3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLensShare (%) of Mobile SubscribersJan-12Apr-12Point ChangeTotal Mobile Subscribers100.0%100.0%N/ASamsung25.4%25.9%0.5LG19.7%19.2%-0.5Apple12.8%14.4%1.6Motorola13.2%12.5%-0.7HTC6.4%6.0%-0.4Smartphone Platform Market ShareMore than 107 million people in the U.S. owned smartphones during the three months ending in April, up 6 percent versus January. Google Android ranked as the top smartphone platform with 50.8 percent market share (up 2.2 percentage points). Apple's share of the smartphone market increased 1.9 percentage points to 31.4 percent. RIM ranked third with 11.6 percent share, followed by Microsoft (4.0 percent) and Symbian (1.3 percent). Top Smartphone Platforms3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012Total U.S. Smartphone Subscribers Ages 13+Source: comScore MobiLensShare (%) of Smartphone SubscribersJan-12Apr-12Point ChangeTotal Smartphone Subscribers100.0%100.0%N/AGoogle48.6%50.8%2.2Apple29.5%31.4%1.9RIM15.2%11.6%-3.6Microsoft 4.4%4.0%-0.4Symbian1.5%1.3%-0.2Mobile Content UsageIn April, 74.1 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50.2 percent of subscribers (up 1.6 percentage points), while browsers were used by 49.0 percent (up 0.5 percentage points). Accessing of social networking sites or blogs increased 0.3 percentage points to 36.0 percent of mobile subscribers. Game-playing was done by 33.1 percent of the mobile audience (up 1.3 percentage points), while 25.8 percent listened to music on their phones (up 1.3 percentage points). Mobile Content Usage3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLensShare (%) of Mobile SubscribersJan-12Apr-12Point ChangeTotal Mobile Subscribers 100.0%100.0%N/ASent text message to another phone74.6%74.1%-0.5Used downloaded apps48.6%50.2%1.6Used browser48.5%49.0%0.5Accessed social networking site or blog35.7%36.0%0.3Played Games31.8%33.1%1.3Listened to music on mobile phone24.5%25.8%1.3About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.Follow Us on Twitter twitter.com/comScore twitter.com/gfulgoni SOURCE comScore, Inc.For further information: Stephanie Flosi, comScore, Inc., +1-312-777-8801, press@comscore.com