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Press release from Business Wire

Sun Life Financial Significantly Expands U.S. Voluntary Sales Team

<p class='bwalignc'> <span class='bwuline'><i>Appoints 17 Voluntary Benefits Practice Leaders Affiliated with 34 Key Offices Across the Country</i></span> </p>

Tuesday, June 05, 2012

Sun Life Financial Significantly Expands U.S. Voluntary Sales Team10:30 EDT Tuesday, June 05, 2012 WELLESLEY, Mass. (Business Wire) -- The U.S. business group of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) today announced it significantly expanded its voluntary benefits sales team with the appointment of 17 dedicated Voluntary Benefits Practice Leaders (VPL) affiliated with 34 key employee benefits group offices throughout the United States. The announcement reflects the leading financial services company's continued commitment to increasing sales in its employee benefits business and expanding its presence in the growing voluntary benefits segment. Coming to Sun Life with significant experience in the voluntary industry, the VPL's will be responsible for supporting Sun Life's employee benefits representatives. Eight of the 17 new hires will cover East Coast territories, reporting to Sun Life Regional Vice President Jay Hutchins, while nine will be based on the West Coast, reporting to Sun Life Regional Vice President Marc Lower. Sun Life recently appointed both Hutchins and Lower, who came to Sun Life from Colonial Life and ING, respectively, as dedicated regional vice presidents (RVPs) under the voluntary benefits division led by Sun Life's Voluntary Benefits Vice President Bob Klein. “This talented group of individuals represent some of the most knowledgeable minds in the industry and will provide us with the experience, leadership and skills that will enable us to build a world-class value proposition in voluntary benefits,” said Klein. “The combined expertise of this team will help us to expand our capabilities and create a strong experience for our customers and brokers and we couldn't be more excited to welcome them to our team.” Voluntary benefits are offered in the workplace, but are paid for entirely by the employee. According to LIMRA, voluntary benefits accounted for about a third of the total benefits market (both employer and employee-paid benefits) by in-force premium. Sun Life last year announced a significant investment in its voluntary benefits business in order to become a leader in both traditional group insurance and voluntary benefits in the United States. About Sun Life Financial Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including group and voluntary life, disability, dental and stop-loss insurance products. These products are issued by Sun Life Assurance Company of Canada in all states except New York. In New York, these products are issued by Sun Life Insurance and Annuity Company of New York. Product offerings may not be available in all states and may vary depending on state laws and regulations. For more information please visit www.sunlife.com/us. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. SLPC 24260 6/2012 (exp. 6/2017) Representing territories across the East Coast will be: Kim Heald, Florida; joining Sun Life from Colonial Life Chris Holman, North Carolina/South Carolina; joining Sun Life from Colonial Life Steven Jessup, Baltimore/Richmond; joined Sun Life in 2011 as a Suncare Specialist Daniel Lathrop, Rochester/Hartford; joined Sun Life in 2009 as an Employee Benefits Representative Michael Otis, Atlanta/Nashville; joining Sun Life from ING David Sherman, Philadelphia/New Jersey; joining Sun Life from ARAG Group Tyler Thims, Boston/Portland, ME; joining Sun Life from Unum Peter Toth, New York/Long Island; joining Sun Life from Teladoc Representing territories across the West Coast will be: Matt Aldridge, Dallas/Denver; joining Sun Life from Colonial Life Stephen Barreca, Chicago/Minneapolis; joining Sun Life from ING Olivia Brown, Cleveland/Cincinnati/Pittsburgh; joining Sun Life from Colonial Life Mark Kuban, St. Louis/Kansas City; joining Sun Life from Colonial Life James Mattison, Orange County/Los Angeles; joining Sun Life from Aflac Brenda Randall, Seattle/Portland, OR; joining Sun Life from Allstate Chris Wrba, Houston/Austin; joining Sun Life from Employee Benefit Specialists Mick Young, Detroit/Des Moines; joined Sun Life in 2007 as a Senior Group Representative Don Yurick, San Francisco/Phoenix; joining Sun Life from ING Sun Life FinancialAlexi Maravel, 781-446-1624alexi.maravel@sunlife.comorelevateKeith Gainsboro, 857-234-1481kgainsboro@elevatecom.com