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Press release from Business Wire

Cabela's® 2012 Annual Meeting of Shareholders Draws Record Turnout

<p class='bwalignc'> <i>More than 1,000 attend as event creates festival-like atmosphere</i> </p>

Friday, June 08, 2012

Cabela's® 2012 Annual Meeting of Shareholders Draws Record Turnout08:00 EDT Friday, June 08, 2012 SIDNEY, Neb. (Business Wire) -- Cabela's Incorporated (NYSE:CAB), the World's Foremost Outfitter® of hunting, fishing and outdoor gear, drew a record crowd to its 2012 annual meeting of shareholders Wednesday in Sidney, Neb., where the company is headquartered. City streets were blocked off and booths lined the sidewalks as an estimated 1,000-plus event-goers enjoyed live music, fresh food, outdoor demonstrations, celebrity appearances and more. The daylong celebration included a book signing with Cabela's founders Dick and Mary Cabela, a presentation from Cabela's Chief Executive Officer Tommy Millner, a performance by country music star Justin Moore, and appearances by outdoor personalities Babe Winkelman of “Good Fishing” and “Outdoor Secrets” and Mike Hanback of “BIG DEER,” as well as a cooking demonstration hosted by John McLemore, CEO of Masterbuilt. Rows of indoor exhibits showcased innovative Cabela's merchandise, including new-for-2013 hunting and fishing products. Additional displays included the Nebraska Game and Parks Commission, Safari Club International, Cabela's CLUB® Visa, Chevy trucks, boats and ATVs, and outdoor survival and GPS, among others. “This was an incredible event, bigger and better than ever,” Millner said. “To our shareholders, who continue to show unparalleled loyalty to Cabela's, we owe a giant, ‘Thank you.'” About Cabela's Incorporated Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol “CAB”. Cabela?s IncorporatedInvestor Contact:Chris Gay, 308-255-2905orMedia Contact:Joe Arterburn, 308-255-1204