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Press release from Marketwire

Softchoice Named to UBM Channel's Solution Provider 500 List

Annual List Ranks North America's Top 500 Technology Integrators

Friday, June 08, 2012

Softchoice Named to UBM Channel's Solution Provider 500 List09:00 EDT Friday, June 08, 2012TORONTO, ONTARIO--(Marketwire - June 8, 2012) - Softchoice (TSX:SO), a North American Solutions and Services company, today announced it has been recognized by UBM Channel as a part of CRN's 2012 Solution Provider 500 list. The list ranks the top technology integrators from across North America. Formerly known as the "VAR 500", the Solution Provider 500 ranks the highest producing solution provider organizations in the IT channel from hardware sales, software sales, and managed IT services. Softchoice earned the 35th spot on the annual ranking. "At a time of rapid change and growing complexity, this recognition reflects the value our people provide in helping customers advance their business and IT goals," said David MacDonald, President and CEO of Softchoice. "When I look at our team, at our managed services and cloud offering, and the expertise we're delivering around the design and implementation of advanced technologies, I don't think we've ever been better positioned to help organizations enhance their competitive advantage than we are today." The Solution Provider 500 ranking is based on revenue size, and considers each company's forward-thinking approach to the channel. Over the past year Softchoice strengthened its services capabilities with the purchase of UNIS LUMIN, a premier Cisco networking provider, while increasing its reach within the small and medium-size business segment with the expansion of its Telesales Division. The Company also recently announced a new Managed Services offering and is set launch North America's first truly holistic cloud brokerage services offering later this summer. "The organizations listed in this year's Solution Provider 500 list are today's true integration innovators who generate high revenues by putting their customers' needs first," said Kelley Damore, Vice President and Editorial Director at UBM Channel. "We congratulate Softchoice for making this year's list and look forward to covering their continued success." About Softchoice As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,100 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada. Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States. Forward-Looking Statements This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate", "expect", "will" and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.FOR FURTHER INFORMATION PLEASE CONTACT: Softchoice CorporationMedia ContactEric GardinerManager of Communications416.588.9002 Ext. 2358Eric.gardiner@softchoice.com