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Press release from Business Wire

American Express Takes the Guess Work out of Golf at the 2012 U.S. Open

<p class='bwalignc'> <i>Golf Fans Can Customize their Experience through the American Express® Course Curator Digital Concierge</i> </p> <p class='bwalignc'> <i>American Express Cardmembers Get Access to CourseCast Radio, Swing Analysis and First-Ever Golf Fitness Studio</i> </p>

Monday, June 11, 2012

American Express Takes the Guess Work out of Golf at the 2012 U.S. Open10:05 EDT Monday, June 11, 2012 NEW YORK (Business Wire) -- Today, American Express announced a series of offerings for both golf fans and American Express Cardmembers to enhance the 2012 U.S. Open Championship experience at The Olympic Club in San Francisco, Calif., including the release of its updated Course Curator digital concierge, the first-ever Golf Fitness Studio and the fan-favorite American Express CourseCast Radio. “American Express is proud to provide our Cardmembers with unexpected access to the most storied events in golf,” said Alexander Chang, Vice President, Global Sponsorships and Access, American Express. “This year we're not only enhancing their experience at the Championship through digital innovations, we're also helping improve their game. This holistic view for members and their deep engagement in golf exemplifies the type of service we always strive to provide.” Enhancing the Fan Experience at the U.S. Open Located near the main entrance to the course, the American Express Championship Experience provides an extraordinary, interactive space for fans to learn more about the game of golf and the latest Championship news, improve their golf game, and enhance their experience while out on the course, including: Course Curator Digital Concierge – The Course Curator allows golf fans attending the event to create a customized U.S. Open experience. A short questionnaire identifying key interests will produce a customized itinerary to serve as their personal guide while on the course, with information including where and when fans can catch their favorite players, locations of desired services, and insights from golf experts. The complimentary Course Curator will connect fans on-site to social networks and will be available inside the American Express Championship Experience and at various locations throughout the course. For the first time, U.S. Open attendees can plan and prepare for their trip to The Olympic Club by visiting to create their Course Curator profile and get helpful championship information, such as directions, tee times, weather alerts and much more. Fitness Studio & Swing Analysis – New this year, American Express Cardmembers and all golf fans at the U.S. Open can learn key exercises and conditioning methods tailored to their swing during a fitness analysis from expert golf trainer, Sean Cochran. Additionally, PGA of America Professionals will be giving lessons in one of four hitting bays located inside the Championship Experience. Following the event, Cardmembers will receive a video-enhanced instructional kit to revisit the tips received and share with friends online. CourseCast Radio – Presented exclusively by American Express, golf fans on and off the course can follow all of the U.S. Open action on the ESPN Radio broadcast available on, the official iPhone Application of the U.S. Open and through CourseCast Radio earpieces. Radios will be available Thursday through Sunday. Fans can also tweet questions using #AskAmexGolf for a chance to have their question answered live, on-air by one of the ESPN golf commentators. The American Express Hospitality Chalet – American Express Cardmembers have access to an exclusive hospitality chalet with prime views of play. Located on the 17th fairway, this premium facility features complimentary food & beverage options providing fans with a comfortable place to relax and watch the Championship. Continued Support of the USGA and the U.S. Open Championship American Express is a proud supporter of the USGA and its mission to preserve golf's past, foster its future and champion its best interests for everyone who enjoys the game through innovative features online, on mobile devices and at the American Express Championship Experience, including: Official iPhone Application of the U.S. Open presented by American Express – American Express has partnered with the USGA to offer the complimentary U.S. Open iPhone and Android applications to provide fans with live streaming of the ESPN Radio coverage, real-time scores, course and player information, news and photos and integration into social media networks. This year, fans can tweet golf questions directly from the app using #AskAmexGolf for a chance to hear them answered live on ESPN Radio. USGA Handicapping – USGA Handicap System - The USGA will have staff available to educate fans on the USGA Handicap System and how to obtain one at the American Express Championship Experience. This new feature allows the USGA to communicate one of its core programs and golf initiatives and encourage more participation. USGA and U.S. Open History – Once again, American Express, the USGA Museum and Arnold Palmer Center for Golf History has developed a special exhibit featuring historic footage and memorabilia designed to appeal to avid players and general spectators. "Golf's Greatest Generation" celebrates the lives and careers of Ben Hogan, Byron Nelson and Sam Snead, who were born months apart in 1912. During the week of the U.S. Open championship, more than 20 artifacts will be on display at The Olympic Club in the American Express Championship Experience Tent. Several history touchscreens will also be accessible, showing iconic photos and rarely seen videos that chronicle the achievements and lasting impact of these icons. In addition to the 2012 on-site programming, American Express is currently offering early access to daily and weekly Trophy Club and 1895 Club tickets to the 2013 U.S. Open at Merion Golf Club in Ardmore, Pa. Cardmembers can visit for more information and purchase tickets until June 17th. About American Express American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at, and connect with us on,,, and About USGA The USGA conducts the U.S. Open, U.S. Women's Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, Equipment Standards and World Amateur Golf Rankings. The USGA's working jurisdiction comprises the United States, its territories and Mexico. The USGA is a global leader in the development and support of sustainable golf course management practices. It serves as a primary steward for the game's history, and funds an ongoing "For the Good of the Game" charitable giving program. Additionally, the USGA's Course Rating and Handicap systems are used on six continents in more than 50 countries. For more information about the USGA, visit PMK-BNCEmily Favret212-373-6107emily.favret@pmkbnc.comorAmerican ExpressCaitlin