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Press release from Business Wire

“American Express Unstaged,” Kenny Chesney and Jonathan Demme Host Jersey Shore's Largest Concert and Beach Party Ever

<p class='bwalignc'> <i>June 20</i><sup><i>th</i></sup><i> Live-Stream Performance Will Be Available Globally as a Live VEVO event on YouTube</i> </p> <p class='bwalignc'> <i>In Celebration of Chesney's album release, WELCOME TO THE FISHBOWL, available June 19</i> </p>

Tuesday, June 12, 2012

“American Express Unstaged,” Kenny Chesney and Jonathan Demme Host Jersey Shore's Largest Concert and Beach Party Ever13:08 EDT Tuesday, June 12, 2012 NEW YORK (Business Wire) -- Today, American Express, in partnership with VEVO and YouTube, announced that multi-platinum-selling music superstar Kenny Chesney and director of Academy Award®-winning films “Silence of the Lambs” and “Philadelphia” Jonathan Demme have been selected as the latest iconic pairing in the “American Express Unstaged” music series. Chesney's exclusive 75-minute performance will be livestreamed at 8:30 PM ET / 5:30 PM PT on Wednesday, June 20 at www.YouTube.com/KennyChesneyVEVO. Fans can also watch the live event on VEVO's free mobile apps for iPhone®, iPad®, Android™, and the YouTube mobile website. The stream is also available on VEVO's Xbox Live app. The global event will come one day after Chesney's 13th studio album, entitled WELCOME TO THE FISHBOWL, hits stores. Compliments of American Express, more than 20,000 Chesney fans, most of which are American Express Cardembers, got free tickets to this special performance, the largest concert in history to be held on the beach in Wildwood, N.J., amongst the vacation destination's classic boardwalk, roller coasters and ferris wheel. “This is going to be an unforgettable experience for fans in Wildwood and those enjoying the livestream wherever they are,” Chesney said. “Working with Jonathan Demme to bring together elements of my new album to this classic American beach boardwalk venue has been terrific.” “It's a thrill to help bring to life Kenny Chesney's extraordinary vision and engage his die-hard fanbase for this one-of-a-kind collaboration on the American Express Unstaged livestream platform,” said Demme. Music enthusiasts and American Express® Cardmembers will be able to digitally connect to the performance in ways that further blur the line between an the at-home and in-concert experiences, including: In-ConcertTwitter Fans Unlock Special Show Features: Chesney's fans at the show in Wildwood and those enjoying the livestream will have the chance to unlock special enhancements to the show with the increasing number of tweets posted during the performance using designated hashtags that will be revealed during the show. Post-ShowRebroadcast: Following the live performance, Chesney's “American Express Unstaged” performance will be rebroadcast for 12 hours at www.YouTube.com/KennyChesneyVEVO. Following the rebroadcast, fans can watch clips of the concert on YouTube, Twitter, and XBOX Live, via the VEVO application. Exclusive Specials for Cardmembers American Express created the “American Express Unstaged” music series as a means for delivering premium music experiences to fans everywhere. For Chesney's June 20th performance, Cardmembers can take advantage of a variety of exclusive offers and experiences: Free Music Downloads: Beginning today, and for a limited time only, Cardmembers can download a free copy of Chesney's hit single “Come Over” by visiting iTunes at http://amexunstaged.com/kennychesney. Valuable Purchase Offers: Fans who register for Serve® from American Express will receive a $25 statement credit when they spend $25 or more on their first purchase. Serve is a digital prepaid account that's loaded with features and benefits. Use the prepaid card everywhere American Express Cards are accepted in the U.S. And use it to send and receive money online, mobile, and on Facebook. Get the app for your iPhone®, Android™, or Windows® Phone. Sync and Save: Music-loving Cardmembers who sync their eligible American Express Card with their Facebook, Twitter or Foursquare accounts at Sync.AmericanExpress.com can unlock savings and experiences to fuel their passion for film and entertainment. Special offers will be announced during Chesney's livestream performance. Brought to life globally by online music leaders VEVO and YouTube, Jonathan Demme (Philadelphia, Silence of the Lambs, and Rachel Getting Married) will provide fans with a visually stunning digital viewing and in-venue experience. The creative and dynamic pairing of Kenny Chesney with Jonathan Demme builds on previous duos such as Usher and Hamish Hamilton, Jack White and Gary Oldman, and many more. Kenny Chesney's “American Express Unstaged” performance will be the 10th installment of the innovative digital livestream series created by American Express, in partnership with VEVO and YouTube. For more information about American Express and music, please visit http://www.americanexpress.com/entertainment. About Kenny Chesney and his Upcoming Album WELCOME TO THE FISHBOWL Chesney, "one of country music's most triumphant...superstars" (NY Times) has had 23 #1 singles, ten platinum albums, and over 30 million albums sold. The release of his thirteenth album 'Welcome To The Fishbowl' (out June 19) coincides with the blockbuster, 22-stadium ‘Brothers of the Sun' Tour, with Chesney and Tim McGraw, which is anticipated to be the biggest stadium tour in country music history. The tour has already sold nearly 800,000 tickets and marks the first time Chesney and McGraw have toured together in more than a decade. Last year's 'Goin' Coastal' Tour sold more than one million tickets, the eighth consecutive tour to reach that milestone. Chesney is a CMT and AMA Artist of the Year, a four-time CMA Entertainment of the Year, and in 2012 was nominated for nine ACM awards, more than any other artist. About “American Express Unstaged” Kenny Chesney's June 20th performance represents the 10th installment within the innovative livestream music series “American Express Unstaged,” which launched in the summer of 2010 in partnership with VEVO and YouTube. Bringing the in-concert and at-home viewing experiences to new heights, “American Express Unstaged” showcases some of the music industry's most breakthrough artists playing at landmark venues across the country, while tapping some of today's most influential filmmakers to direct the livestreams and using digital and social media to connect the online audience to the live shows in unexpected ways. About American Express American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. About VEVO VEVO is the world's leading all-premium music video and entertainment platform with offices in New York, London, Los Angeles, Chicago, Detroit and San Francisco. VEVO is available in the United States, Canada, United Kingdom, Australia and New Zealand through VEVO.com, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone 7, BlackBerry Playbook), Connected Television (Xbox, Boxee) and user embeddable video players. VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv, Univision, Viacom Media Networks and Yahoo! Music. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries, expanding the platform's reach around the globe. About YouTube YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally-created videos. Our mission is for YOU to discover and shape the world through video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc. About the Wildwoods The Wildwoods, comprised of the municipalities of Wildwood, Wildwood Crest and North Wildwood, is a barrier island at the southern tip of New Jersey and consists of five miles of beautiful white sand free beaches, a 21/2 – mile world-famous Boardwalk featuring three amusement piers with over 100 rides and attractions, three beach front water parks, shops, arcades, games and more eateries than the Mall of America. The Wildwoods have won numerous travel and tourism awards, heralding the resort for its beaches, boardwalk and attractions. In 2010, the Wildwoods Doo Wop Architecture was named “One of the Top Ten Architectural Wonders in America” by AOL.com. The Wildwoods were also named among Smarter Travel's Ten Best Beach Towns in America in 2010, as well as one of Sherman's Travel's “Top Ten American Boardwalks” for the second year in a row. In 2009, the Wildwoods were selected as one of Time.com's “50 Authentic American Experiences.” The Wildwoods made the list of “15 Destinations on the Rise” for TripAdvisor in 2012. In addition, the Wildwoods were also voted “Best Town” in the 2009 and 2011 PHL-17 Philly Hot List, Jersey Shore Edition contest. The Wildwoods were also named “Best Beaches in New Jersey” in the 2008, 2010 and 2011 Top Ten New Jersey Beaches public survey, sponsored by the New Jersey Marine Sciences Consortium. Wildwoods' beaches were also named “Best Beach for Family Vacations,” “Best Beach for Tourism,” “Best Beach for Events,” “Best Beach for Eco-Tourism” and “Best Beach for Day Trips” in the same surveys. Wildwood was also named “Best Beach” in 2012 by NJ Monthly and “Number One Boardwalk for Families” in 2012 by FamilyVacationCritic.com. The Greater Wildwoods Tourism Improvement and Development Authority operates the Wildwoods Convention Center and acts as the island's destination marketing organization overseeing the development, research, planning, marketing, advertising, promotion, public and media relations encompassing the tourism, meeting and convention industry in the Wildwoods. Additionally, the Authority funds, assists with and hosts more than 180 annual special events to enhance the visitor experience and extend the tourism season, including the Thunder On The Sand Race Series, Family Nights On The Boardwalk, Friday Night Fireworks, the New Jersey State Barbeque Championships and Anglesea Blues Festival, Classic Car Shows, the International Kite Festival, Irish and Italian Festivals and the National Marbles Tournament, among others. For more information about the Wildwoods, contact the GWTIDA at 1-800-WW-By-Sea (800-992-9732) or visit its web site, www.WildwoodsNJ.com. PMK-BNCHeter Myers, 212.373.6111heter.myers@pmkbnc.comorAmerican ExpressCaitlin Lowie, 212.640.2921caitlin.m.lowie@aexp.com