The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from CNW Group

Creatives from BBDO win the Carte Blanche for Creatives Grand Prize

Wednesday, June 13, 2012

Creatives from BBDO win the Carte Blanche for Creatives Grand Prize09:30 EDT Wednesday, June 13, 2012MONTREAL, June 13, 2012 /CNW Telbec/ - The creative community has spoken. At a private event held on May 30 at the Ontario Art Gallery by Astral Out-of-Home for the creative community, Carte Blanche for Creatives, the creative contest for creatives, by creatives, announced its Grand Prize winner for the Anglophone segment of its contest. The creative team formed by Alice Blastorah, artistic director, and Neal Khosla, copywriter, from BBDO, won the Grand Prize for "Youth without shelter". The Grand Prize for the Francophone section had been awarded May 24 to creatives from LG2.Winners of both the Anglophone and Francophone sections of the contest will fly to Cannes for the Lions International Advertising Festival, while the winning ads will be featured in an outdoor campaign on the Astral Outdoor network respectively in the Toronto and Montreal region.More than 120 original concepts were submitted to the contest this year by the advertising industry's creative community. "This contest is popular with the creative community because it offers them the opportunity to push the envelope of the art of display, by allowing them to design an ad without a briefing or restrictions", said Astral Out-of-Home Marketing and Media Creativity Vice-President, Nathalie Doré. And this year, the winning concept is a real logistic challenge for us, a challenge that we are ready to address". The "Youth without shelter winning concept consists in taking off the bus shelter in order to recreate the conditions of the homeless youth.Click here to see the eventCarte Blanche for Creatives was developed and run by Astral Out-of-Home. Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. As a forward-looking company, Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development. To find out more about Astral Out-of-Home, please visit astraloutofhome.com.Founded in 1961, Astral one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising, and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich, and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To learn more about Astral, go to astral.com.For further information: Finalist ads, as well as photos and video of the event, are available upon requestSource: Astral Out-of-Home Information: Hugues Mousseau Director, Corporate Communications and Synergies Astral Media inc. 514-939-1515 hmousseau@astral.com