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Press release from PR Newswire

comScore Releases May 2012 U.S. Search Engine Rankings

Wednesday, June 13, 2012

comScore Releases May 2012 U.S. Search Engine Rankings16:01 EDT Wednesday, June 13, 2012RESTON, Va., June 13, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in May with 66.7 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 15.4 percent and Yahoo! Sites with 13.4 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent. comScore Explicit Core Search Share Report*May 2012 vs. April 2012 Total U.S. ? Home & Work LocationsSource: comScore qSearchCore Search EntityExplicit Core Search Share (%)Apr-12May-12Point ChangeTotal Explicit Core Search100.0%100.0%N/AGoogle Sites66.5%66.7%0.2Microsoft Sites15.4%15.4%0.0Yahoo! Sites13.5%13.4%-0.1Ask Network3.0%3.0%0.0AOL, Inc.1.6%1.5%-0.1*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.17.5 billion explicit core searches were conducted in May (up 2 percent), with Google Sites ranking first with 11.7 billion (up 3 percent). Microsoft Sites ranked second with 2.7 billion searches (up 2 percent), followed by Yahoo! Sites with 2.3 billion (up 1 percent), Ask Network with 521 million (up 2 percent) and AOL, Inc. with 268 million. comScore Explicit Core Search Query ReportMay 2012 vs. April 2012 Total U.S. ? Home & Work LocationsSource: comScore qSearchCore Search EntityExplicit Core Search Queries (MM)Apr-12May-12Percent ChangeTotal Explicit Core Search17,10617,5322%Google Sites11,37411,6993%Microsoft Sites2,6382,7012%Yahoo! Sites2,3112,3421%Ask Network5115212%AOL, Inc. 271268-1%"Powered By" ReportingIn May, 68.9 percent of searches carried organic search results from Google (up 0.2 percentage points versus April), while 25.6 percent of searches were powered by Bing.About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.SOURCE comScore, Inc.For further information: Stephanie Flosi, comScore, Inc., +1-312-777-8801, press@comscore.com