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Press release from Business Wire

Betty Crocker Makes Summer Pop with DIY Frozen Treats

<p class='bwalignc'> <i>Cool off this summer with Betty's new twists on the latest hot trend in the world of food – frozen pops!</i> </p>

Thursday, June 14, 2012

Betty Crocker Makes Summer Pop with DIY Frozen Treats08:11 EDT Thursday, June 14, 2012 MINNEAPOLIS (Business Wire) -- Frozen Pops – the original fun food on a stick – are making a splash this summer as the cool, must-have treat. To help food lovers celebrate summer, the Betty Crocker Kitchens team has created 12 easy-to-make frozen pops recipes based on some of the hottest food trends around. From fresh fruit and yogurt pops to adult-only cocktail pops, these ideas call for just few simple ingredients, a pop mold and a stick. Betty Crocker created these easy-to-make frozen pops recipes based on some of the hottest summer food trends and flavor inspirations--everything from refreshing teas to indulgent desserts. These pops call for just few simple ingredients, a pop mold and a stick. (Photo: General Mills) “Whether you want to celebrate the Fourth of July with a Red, White and Blueberry Lemonade Pop or use garden fresh fruits and veggies to make a Strawberry Green Smoothie Pop, these flavorful treats are the perfect complement to any summer occasion,” said Jennifer Kalinowski with the Betty Crocker Kitchens. “Food lovers of all ages will enjoy these fun and delicious DIY frozen pops.” What's Hot Is Cool!The Betty Crocker Kitchens team created the 2012 Summer Pops collection around some of today's hottest food and flavor inspirations—everything from refreshing teas to indulgent desserts. Red, White and Blueberry Lemonade Pops Now you can make this ice cream truck favorite at home. Simply freeze layers of berries, lemonade and creamy Yoplait® yogurt in pop molds. They're perfect for the 4th of July and for the rest of summer, too. Fresh Fruit Fro-Yo Pops Three simple ingredients are all you need to make these homemade fro-yo pops. The vibrant color and flavor comes from fresh fruit- just pick your favorite and freeze on. Strawberry Green Smoothie Pops This is the pop for smoothie lovers. Green smoothies are hot right now and classic strawberry smoothies are a staple of summer. So layering the two together makes a flavorful and colorful pop. Crazy Carrot Pops It's crazy how delicious these mango, carrot juice and spinach pops taste! They're a fun and frosty way to get in more fruits and veggies for kids (and adults). Berry White Sangria Pops Cool off with a cocktail pop. These icy sangria pops are a smooth mix of white wine, orange liqueur and fresh berries. Watermelon Mojito Cocktail Pops If you like mojito cocktails you'll love watermelon mojito pops. These refreshing poptails are made with sweet watermelon, light rum, lime juice and plenty of fresh mint. Double Chocolate Swirl Pops White and dark chocolate swirl together for an indulgent new twist on the classic fudge pop. Chocolate Dipped Coconut Pops A magical chocolate shell and sprinkling of toasted coconut take this creamy pop to a whole new level of deliciousness. Cherry Hibiscus Tea Pops These brilliant red pops, or paletas, get their amazing color and flavor from hibiscus tea and sweet cherries. Peach Chai Spice Tea Pops Here's a summer spin on chai tea that makes iced tea even cooler. This frozen pop is made with chai spice tea, fresh peaches and a touch of honey. Lemon Meringue Pie Pops What could be better than a slice of pie? Pie pops! This frozen take on lemon meringue pie has a graham cracker crust, creamy lemon filling and a fluffy topping. Dulce de Leche Cheesecake Pops Decadent cheesecake takes pop form with layers of dulce de leche and crunchy cinnamon cereal – a favorite dessert hits the freezer. The experts in the Betty Crocker Kitchens tested and retested hundreds of pops to get to these 12 new recipes. Here are a few helpful tips they learned along the way: Do-It-Yourself: You don't need special equipment to make homemade pops. Small paper cups make great DIY pop molds. Simply fill, cover tops with foil, and insert a stick before freezing. Remove pops from cups by snipping top of cup and tearing away from pop. Play with shape: Ice pop molds come in all sorts of fun shapes and sizes. Follow the manufacturer's directions for filling and removing molds. If a pop is stuck in a mold, run warm water on outside of mold for a few seconds and then gently move stick back and forth to loosen pop. Get creative with the stick: Use colorful straws, lollipop sticks or different shapes of wooden craft sticks (just make sure they're food safe). Swirl, layer and stripe: For a swirled look, start with thick mixtures like pudding or yogurt and gently stir. To make multilayered pops, be sure each pop layer is frozen before adding the next layer. Keep it cold: The temperature of your freezer should be zero degrees or colder so that pops freeze solid. Place pops in the back of the freezer where it's coldest. Serve ‘em up: Homemade pops are best enjoyed within a few days of making them. Store pops in molds until ready to serve. Check out Betty Crocker's full collection of homemade frozen pops, complete with recipes, online at www.BettyCrocker.com/SummerPops. About Betty CrockerSince her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print, and now online, this cultural icon has rightfully earned her reputation as the “Original First Lady of Food.” Minneapolis is the home of the Betty Crocker Kitchens, where a team of culinary experts develop food ideas that combine trends with consumer needs. BettyCrocker.com is one of the top websites in the food category. Betty Crocker's Facebook community has over 1.75 million fans that enjoy interacting with the brand, and millions have downloaded Betty Crocker's mobile app. Betty Crocker branded products garner more than $1 billion in sales annually. For more information, visit www.BettyCrocker.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50310455&lang=en Exley PRMary Jo Exley, 952-835-1306mj@exleyPR.comorRogers & CowanTara Moore, 310-854-8166tmoore@rogersandcowan.com