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Press release from CNW Group

Astral Out-of-Home at your fingertips! Launch of the new iPad® and iPhone® Media Kit app

Thursday, June 14, 2012

Astral Out-of-Home at your fingertips! Launch of the new iPad® and iPhone® Media Kit app09:00 EDT Thursday, June 14, 2012MONTREAL, June 14, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A ACM.B), sets itself apart once again by launching a new application for tablets and mobile devices to offer advertisers easier access to a wide range of information about advertising possibilities and technological solutions provided by the industry leader in innovation.Interactive and dynamic, the app gives advertisers quick intuitive access to Astral Out-of-Home's entire portfolio—including its Toronto street furniture program and its prestigious Digital Network of 41 faces located in Montréal, Toronto, and Vancouver—, as well as MARK, its campaign optimizing service. The new app also provides corporate information. Advertisers also benefit from push alerts to inform them about new application features in real time."Advertisers increasingly use tablets and mobile devices as work tools and Astral Out-of-Home is proud to adapt to this new reality by innovating through the deployment of this application," said Nathalie Doré, Vice President, Marketing and Media Creativity at Astral Out-of-Home. "They will have our brochures and numerous images and videos from our vast portfolio of products and services at their fingertips. This application also reflects our desire to constantly put forward initiatives to reduce our environmental footprint."The Astral Out-of-Home Media Kit app was designed and developed by Mozzo, a division of the Piranha agency. Download now your free Astral Out-of-Home app for iPad® and iPhone® on the App Store.To see the app, click here.Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. As a forward-looking company, Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development.Founded in 1961, Astral is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To find out more about Astral,go to astral.com.For further information: Business media: Hugues Mousseau Director, Corporate Communications and Synergies Astral Media Inc. 514 939-5000 hmousseau@astral.comTrade and industry publications:  Nathalie Doré Vice President, Marketing and Media Creativity Astral Out-of-Home 514 529-3204 ndore@astral.com