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Press release from Business Wire

Barnes & Noble Announces NOOK Kids™ Summer Reading Program

<p class='bwalignc'> </p> <p class='bwalignc'> <b>Receive a Free Kids' and Teens Summer Reading Collection of Bestsellers and Perennial Favorites with In-Store Purchase of an Award-Winning NOOK Tablet</b><sup><b>™</b></sup><br/> </p> <p class='bwalignc'> <b>New Collection Introduced Each Month This Summer</b> </p> <p class='bwalignc'> </p>

Monday, June 18, 2012

Barnes & Noble Announces NOOK Kids™ Summer Reading Program12:48 EDT Monday, June 18, 2012 NEW YORK (Business Wire) -- Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced the NOOK Kids Summer Reading Program (www.nook.com/kids-summer-reading), a free in-store kids and teens summer reading offer for customers who purchase an award-winning NOOK Tablet at one of Barnes & Noble's nearly 700 stores nationwide. The NOOK Tablet Kids Summer Reading Program is available from June 18 through September 2 and includes three different free collections of select bestselling kids' and teen eBooks designed to keep children reading and learning all summer long. This limited time offer applies to new purchases of both NOOK Tablet 16GB ($249) and NOOK Tablet 8GB ($199). Each collection will be offered for a limited time and is divided into three age-appropriate groups: June 18 through July 15: Summer Reading Collection for Ages 7-12 July 16 through August 5: Summer Reading Collection for Teens August 6 through September 2: Picture books for young readers “We are excited to bring together our award-winning NOOK Tablet and this fantastic free collection of bestselling titles so children can start building their summer reading library,” said Jim Hilt, Vice President of eBooks for Barnes & Noble. “With this offer, we will create lifetime readers by delivering great content into the hands of young readers through an engaging and interactive digital experience.” The first collection of titles, available June 18 through July 15, is specially designed for readers ages seven through 12 and features the following perennial favorites and bestsellers by popular authors: Artemis Fowl by Eoin Colfer The Amulet of Samarkand (Bartimaeus series No. 1) by Jonathan Stroud Disney after Dark (Kingdom Keepers series No. 1) by Ridley Pearson Judy Moody & Stink: Mad, Mad, Mad, Mad Treasure Hunt by Megan McDonald The Lemonade War by Jacqueline Davies Just Grace by Charise Mericle Harper Once customers purchase their new NOOK Tablet, young readers can choose to enjoy one title or the entire collection of free summer reading eBooks, which can be instantly downloaded and added to their free digital locker via access codes they will receive at the time of their NOOK purchase. For more information, ask a bookseller or go to: www.nook.com/kids-summer-reading. With all NOOK products, customers can shop Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles. In addition, Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers™. About Barnes & Noble, Inc. Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 691 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 641 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble's NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition). General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com. NOOK®, NOOK Tablet™, NOOK Simple Touch with GlowLight™ , NOOK Simple Touch ™, NOOK Color™, Reader's Tablet™, Best-Text™, NOOK Store™, NOOK Bookstore™,NOOK Magazines™, VividView™, NOOK Newspapers™, FREE NOOK Reading Apps™, NOOK Kids™,NOOK Digital Shop™, Read In Store™,More In Store™,LendMe®,NOOK Library™,NOOK Books en español™, NOOK Study™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners. Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio). About NOOK® from Barnes & Noble Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK Tablet™ is Barnes & Noble's fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($199 for NOOK Tablet – 8GB, and $249 for NOOK Tablet – 16GB). Both NOOK Tablet and the award-winning NOOK Color™ ($169) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. NOOK Simple Touch™ ($99) is the fastest, easiest to use reader with the world's best reading screen and the longest battery life and NOOK Simple Touch with GlowLight™ ($139) features patent-pending lighting technology that makes it perfect for reading at bedtime and on the beach. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Office Depot, Fry's Electronics, Kmart, hhgregg, Sears and Systemax Inc. retailers. In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States. For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/nookBN and www.facebook.com/nook. Barnes & Noble, Inc.Mary Ellen KeatingCorporate Communications212-633-3323mkeating@bn.comorBarnes & Noble, Inc.Carolyn J. BrownCorporate Communications212-633-4062cbrown@bn.com