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Press release from Business Wire

General Mills and Big Machine Label Group Artists Present “Outnumber Hunger Live”

<p class='bwalignc'> <i><b>Edens Edge and Eli Young Band help support Feeding America with summer concert tour</b></i> </p>

Wednesday, June 20, 2012

General Mills and Big Machine Label Group Artists Present “Outnumber Hunger Live”14:45 EDT Wednesday, June 20, 2012 MINNEAPOLIS (Business Wire) -- To help in the fight against hunger in America, General Mills and several Big Machine Label Group artists are teaming up this summer to help Feeding America secure meals for local food banks through “Outnumber Hunger Live.” This marks an extension to the Outnumber Hunger initiative, which has already helped Feeding America secure more than 6 million meals for local food banks. (Photo: Business Wire) From now through the end of October, at each of the 35+ concert stops on the “Farmers Insurance Presents Changed Tour,” Outnumber Hunger will make a donation to Feeding America to help secure 5,000 meals for that city's local food bank. At each tour stop, a donation of $625 will be made to Feeding America—enough to secure 5,000 meals for that local food bank. An Outnumber Hunger tour bus will add to the excitement on the tour, which features country artists Rascal Flatts, Edens Edge and Eli Young Band. “People in every community across America—nearly 49 million individuals—are struggling with hunger,” said Mike Eli of the Eli Young Band. “With ‘Outnumber Hunger Live,' we hope that we can help these local communities and continue to raise awareness of this issue in our country.” According to the USDA, approximately one in six Americans (16.1%) struggles with hunger.1 This issue often affects hardworking families who face tough decisions about whether to pay bills or pay for food. “Outnumber Hunger Live” aims to continue to raise awareness for the issue and help make a difference in the fight against hunger in local communities. The Outnumber Hunger initiative launched in March with a star-studded roster of Big Machine Label Group artists, including Rascal Flatts, Reba and Martina McBride. The artists appeared on millions of specially-marked General Mills products alongside Outnumber Hunger codes. By entering the codes at, people can help Feeding America secure five meals on behalf of their local food banks. For every code entered by March 1, 2013, General Mills will donate $0.65 to Feeding America – enough to secure five meals on behalf of local food banks – up to a total maximum donation of $2,100,000. General Mills has already donated $700,000 and will donate up to an additional $1,400,000 based on online code entry and other consumer actions. As a thank you, consumers receive a free song download from participating artists after entering their package code. To date, Outnumber Hunger has helped Feeding America secure more than 6.2 million meals for local food banks. “The Outnumber Hunger program helps make a difference in the hunger crisis in America,” said Vicki B. Escarra, president and CEO, Feeding America. “We appreciate that General Mills and Big Machine Label Group's artists continue to lend their voices to this effort.” “In our home state of Arkansas, nearly 18 percent of the residents struggle with hunger. “That's more than half a million people,” said Hannah Blaylock of Edens Edge. “That's why Outnumber Hunger Live is an important part of our tour.” To learn more about how you can help make a difference in your local community, visit For updates on the “Outnumber Hunger Live” tour, including appearance dates, exclusive photos and videos, visit Source: 1USDA/ERS, Household Food Security in the United States: 2010About General MillsGeneral Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion.About Feeding AmericaFeeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit Find us on Facebook at or follow our news on Twitter at Big Machine Label GroupAt the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen serving as President). The Big Machine Label Group's current artist roster includes Multi-Platinum superstars Taylor Swift, Tim McGraw, Rascal Flatts, Reba and Martina McBride; Platinum sensations The Band Perry; Newly minted Gold-selling artist Brantley Gilbert; Chart-topping established acts Eli Young Band and Justin Moore, andnewcomers Sunny Sweeney, Edens Edge, Ella Mae Bowen, Greg Bates and Thomas Rhett. BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People's Choice Award accolades as well as Brit Award and JUNO Award nominations. Photos/Multimedia Gallery Available: Peggy Snook, General Mills763-293-3797peggy.snook@genmills.comorJake Basden, Big Machine Label