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Press release from Business Wire

“The Amazing Spider-Man” Swings into Target with “Spidey” Merchandise

Thursday, June 21, 2012

“The Amazing Spider-Man” Swings into Target with “Spidey” Merchandise10:00 EDT Thursday, June 21, 2012 MINNEAPOLIS (Business Wire) -- Target® Corp. (NYSE:TGT) has partnered with Marvel Entertainment, LLC to extend “The Amazing Spider-Man” fan experience beyond the big screen with a selection of merchandise inspired by the summer action movie. Target guests will find a variety of “The Amazing Spider-Man”-themed toys, clothing, bedding and movies in stores and online through a special web boutique at Target.com/spiderman. From décor and DVDs to comic books and toys, Target has everything for the Spider-Man super fan. Product offerings range from $3.99 to $59.99, including party decorations like the Spider-Man inflatable chair, Spider-Man piñata, Plastic Spider-Man cups and paper plates. Target will also carry the hottest entertainment items and apparel like the Spider-Man vs. Doctor Octopus book, the “Spider-Man 3” Blu-Ray Combo Pack, the Amazing Spider-Man Hero Mask, and an exclusive Spider-Man pajama set that will transform any average Peter Parker into a crime-fighting machine. “There is no doubt that our guests will get caught up in the excitement and adventure of Spider-Man when they swing into Target this summer,” said Casey Carl, Target's senior vice president of merchandising and president of multichannel. “Our partnership with Marvel furthers our commitment to offering must-have merchandise for the hottest entertainment titles – like this summer's ‘The Amazing Spider-Man' – and being the ultimate fan destination.” Store Marketing Experience For guests eager to join in the crime-fighting action, Target has infused the shopping experience with the spirit of the film. The movie comes to life in-store with interactive floor graphics and displays of “Spidey” perched atop “city building,” aiming his signature spider webs at the ceiling. Target's broadcast ad for “The Amazing Spider-Man” features a boy who gets into the “Spidey” spirit with gear from Target and then encounters the Super Hero himself – also clad in Target accessories – while scaling a building. “Marvel fans can't get enough of the Spider-Man franchise and are eager to share in the excitement of the new ‘The Amazing Spider-Man' adventure,” said Mark Rhodes, senior vice president of North American Retail Development at Marvel Entertainment. “Our partnership with Target allows us to reach these loyal fans across the country and let them interact with the film through an assortment of ‘Spidey'-themed gear.” About Target Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,763 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood. About Marvel Entertainment, LLC Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com. About “The Amazing Spider-Man” One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in “The Amazing Spider-Man™.” Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt and Alvin Sargent and Steve Kloves from a story by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012. “The Amazing Spider-Man” is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents' disappearance – leading him directly to OsCorp and the lab of Dr. Curt Connors (Ifans), his father's former partner. As Spider-Man is set on a collision course with Connors' alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero. Target CommunicationsLeah Guimond, 612-761-6711oron behalf of Marvel Entertainment, DKCCallie Burrows, 212-981-5209