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Press release from PR Newswire

Gameloft and Hasbro Ink Digital Gaming Alliance

Thursday, June 21, 2012

Gameloft and Hasbro Ink Digital Gaming Alliance13:30 EDT Thursday, June 21, 2012Globally Popular Girls Brands MY LITTLE PONY and LITTLEST PET SHOP Due to Arrive on Mobile Platforms in 2012PARIS, June 21, 2012 /PRNewswire/ --Gameloft®, a leading global publisher of digital and social games today announced that it has signed a worldwide strategic licensing deal with Hasbro, Inc. (NASDAQ: HAS).  Under the agreement, Gameloft will develop and market MY LITTLE PONY and LITTLEST PET SHOP brand digital play experiences across a myriad of tablet, smartphone and platforms such as iPad®, iPod touch®, iPhone®, and Android®.  LITTLEST PET SHOP will also be available on mobile. The company is scheduled to release the Hasbro-branded games before the end of the year."Creating highly inventive and accessible digital play experiences based on our world-class brands continues to be at the core of Hasbro's mission and we envision Gameloft to be a key player in the ongoing execution of that global strategy," said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro.  "This agreement brings together Hasbro's powerhouse girls' brands with one of the industry's preeminent mobile game developers which will take MY LITTLE PONY and LITTLEST PET SHOP play to an entirely new level of fun."    "Hasbro's position as a leading branded play company makes this a very strong alliance for Gameloft," said Gonzague de Vallois, Senior Vice President of Publishing at Gameloft.  "The opportunity to collaborate on such globally recognized brands such as MY LITTLE PONY and LITTLEST PET SHOP not only allows us to build a unique and immersive universe for the characters we've all grown to love, but to take the much-adored franchises to the next level of digital play."At any given time, Gameloft apps are ranked among the Top 10 Games in the iTunes App Store.  Recent hits have included Men in Black 3, Shark Dash, Ice Age Village and N.O.V.A. 3 - Near Orbit Vanguard Alliance.About GameloftA leading global publisher of digital and social games, Gameloft® (NYSE Euronext Paris : GFT) has established itself as one of the top innovators in its field since 2000.  Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set-top boxes, connected TVs and consoles.  Gameloft partners with leading international brands such as UNO®, Spider-Man®, James Cameron's Avatar?, Ferrari® and Sonic Unleashed®.  Gameloft also operates its own established franchises, such as Real Football, Asphalt?, Modern Combat 3: Fallen Nation and N.O.V.A. 3: Near Orbit Vanguard Alliance®.  Gameloft is present on all continents, distributes its games in 100 countries and employs over 4,500 developers.Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.About Hasbro Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com.  © 2012 Hasbro, Inc. All Rights Reserved.Press Contact: Jessica Lewinstein Jessica.lewinstein@gameloft.com Tel: +1-415-615-0520SOURCE Gameloft