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Press release from Business Wire

Student Drawings Inspire Inventive Ketchup Packets in 2012 Heinz Ketchup Creativity™ Contest

<p class='bwalignc'> <i>12 picture-perfect student designs will appear on millions of Heinz</i><sup><i>®</i></sup><i> Ketchup packets nationwide</i> </p>

Friday, June 22, 2012

Student Drawings Inspire Inventive Ketchup Packets in 2012 Heinz Ketchup Creativity™ Contest11:20 EDT Friday, June 22, 2012 PITTSBURGH (Business Wire) -- Students who poured out their love for America's Favorite Ketchup® in their own unique and artistic way will forever hold a place in Heinz history as official winners of the national 2012 Heinz Ketchup Creativity™ Contest. One of 12 entries selected in the Heinz Ketchup Creativity Contest, this winning design is just one example of how students are using Heinz Ketchup packets as a canvas for their imaginative artwork. This particular design portrays two french fries basking in a hot tub filled with Heinz Ketchup at a tropical destination. (Photo: Business Wire) Each of the winners will have their original artwork reproduced on more than 1.5 million Heinz Ketchup packets, which will appear at restaurants and foodservice establishments throughout the country. Plus, each winner will receive a $1,000 cash prize and winners' schools each will receive $1,000 worth of Heinz Ketchup and a $1,000 award. The contest, now in its sixth year, has inspired approximately 115,000 artistic entries from schools coast to coast. This year's entries demonstrate how the contest has continued to capture the creative imaginations of budding artists nationwide. “We were so impressed with the level of artistry and sheer imagination demonstrated by thousands of students across the country,” said Nicole Hoelke, senior brand manager for Heinz Ketchup. “It's truly inspiring to see so many talented young artists dream up their very own design using Heinz Ketchup packets as their canvas and show both their creativity and passion for America's Favorite Ketchup™.” As part of the contest, students are encouraged to use their imagination and create their own, original design. The only specific direction for entries is that they use the standard entry template sized for packet proportions and somehow incorporate a brand element into the drawing, such as the Heinz Ketchup keystone label or bottle image. Students are also asked to use the six colors traditionally printed on the packets, including black, gray, green, red, yellow and blue. This type of open platform has fostered a wide variety of artistic interpretations. This year alone, artwork entries featured such whimsical and imaginative designs as ketchup gardens, cartoon-like ketchup superheroes, ketchup bottle instruments and more. The group of winning entries, selected by a panel of judges at Heinz, represents one outstanding design for each grade level of K-1 through 12. And the winners are… Becca C. – Monart School of Art; Washington, PA Eduardo G. – Doral Academy Charter Elementary; Doral, FL Luke B. – Gospel Light Christian; Winston-Salem, NC Kelly M. – Connecticut Art School; South Windsor, CT Sayat N. – Aventura Waterways K-8; Aventura, FL Hannah M. – Connecticut Art School; South Windsor, CT Erica P. – Connecticut Art School; South Windsor, CT Jamie G. – DeLaura Middle School; Satellite Beach, FL Carlo T. – Murrieta Valley High School; Murrieta, CA Vianey M. – Liberty High School; Henderson, NV Madeline S. – Liberty High School; Henderson, NV Nilyshia J. – Choffin Career and Technical Center; Youngstown, OH To see the 2012 winners' designs, please visit www.KetchupCreativity.com. About Heinz H.J. Heinz Company, offering “Good Food Every Day”™, is one of the world's leading marketers and producers of healthy, convenient and affordable foods, specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions, whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing more than one-third of Heinz's total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. Friday's® snacks and Plasmon infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World's Favorite Ketchup®. Information on Heinz is available at www.heinz.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50320560&lang=en Heinz North AmericaTracey Parsons, 412-237-5774Tracey.parsons@us.hjheinz.com