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Press release from Business Wire

Disney Store Reveals Exclusive New Disney Villains Designer Collection

<p class='bwalignc'> <i>New Dolls, Apparel, Beauty and Home Products Inspired by Iconic Disney Villains</i> </p> <p class='bwalignc'> <i>To tweet this release, copy and paste </i><a href=''><i></i></a><i> to your twitter handle with the hashtag #DVDC</i> </p>

Wednesday, June 27, 2012

Disney Store Reveals Exclusive New Disney Villains Designer Collection17:49 EDT Wednesday, June 27, 2012 PASADENA, Calif. (Business Wire) -- Today Disney Store revealed its exclusive Disney Villains Designer Collection, set to arrive in stores and at in early fall. Centered around a series of six limited edition Villains Designer dolls, limited to an edition of 13,000 each, the collection also includes apparel, beauty products, home items and stationery. Disney Villains Designer Doll Collection products are inspired by those dastardly villains Cruella de Vil (101 Dalmatians), Evil Queen (Snow White and the Seven Dwarfs), Ursula (The Little Mermaid), Mother Gothel (Tangled), Maleficent (Sleeping Beauty) and the Queen of Hearts (Alice in Wonderland). Disney Store designers re-imagined the villains from these movies to create this line of dramatic dolls, styled in couture fashions. June 27, 2012: Disney Store Reveals Exclusive New Disney Villains Designer Collection at the Disney Consumer Products Holiday Media Tour in New York, NY. (Photo: Business Wire) "The Disney Villains Designer Collection is a unique, stylized and fashion-forward take on these iconic characters,” says John Balen, director of hardlines for Disney Store. "Our design team created a frightfully beautiful collection that is a new and exciting interpretation of the classic Disney Villains we love to hate.” With the success of the Disney Princess Designer Collection in 2011, the Disney Villains Designer Collection was created for guests as the next limited edition designer collection. Each item in the collection was designed with careful attention to every detail, right down to the dolls' eyelashes, iconic accessories and unique artwork for the packaging. The Villains apparel and accessories launch exclusively at in August 2012. The entire Disney Villains Designer Collection will launch in select Disney Store locations nationwide and online in September 2012. For a limited time, a limited quantity of the complete set of Villains Designer dolls will be available online, and then individual dolls will be released over six weeks beginning in September; every Monday in stores and every Tuesday online. Disney Villains Designer Collection:Dolls- These glamorous 11 ½” Limited Edition Disney Villains Designer Dolls are adorned from head to toe in satin, sequins with gorgeous jeweled detailing, elegant capes and elaborate hair and makeup designs. Dolls are limited to an edition of 13,000, with a select number of complete sets of dolls available at starting in August 2012 and at Disney Store locations nationwide in September 2012 (SRP- $79.50 each) Apparel & Accessories- The Disney Designer Villains apparel collection includes six beautiful fashion tops inspired by each of the Disney Villains; complete with rhinestone detailing and foil techniques. The Villains accessory assortment features a sequined tote bag, wallet and silk scarves all featuring beautiful artwork inspired by the Disney Villains Designer Dolls. Available at in August 2012 and at Disney Store locations nationwide in September 2012. (SRP- $14.50 and up) Beauty- The Villains beauty line features wickedly glamorous cosmetics, each inspired by the Disney Villains, including a 3-pack lip gloss set, a 6-color eye palette with eyeliner, a 6-color nail polish assortment, cosmetic bag and compact mirror. Available at in August 2012 and at Disney Store locations nationwide in September 2012. (SRP- $14.50 and up) Home & Stationery- To bring the collection full circle, Disney Store will offer an array of home items including detailed ceramic mugs, beautiful stationery sets and exclusive character lithographs all inspired by the beautiful Disney Villains Designer Collection artwork. Available at in August 2012 and at Disney Store locations nationwide in September 2012. (SRP- $12.50 and up) To find a Disney Store, guests can visit or call (866) 902-2798. Guests can also sign up for email alerts at, like us on or follow us on Twitter to stay connected to your favorite destination. ABOUT DISNEY STORE The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores,, and Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies. For more information, please visit or follow us at and About Disney Consumer Products Disney Consumer Products (DCP), the world's largest licensor, is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney and Marvel brands to merchandise ranging from apparel, toys, home décor and books to food and beverages, stationery, electronics and fine art. DCP develops Disney entertainment franchises into 365 day-a-year product opportunities at retailers worldwide. DCP is comprised of three businesses: Licensing, Publishing and Disney Store. The Licensing business is aligned around six strategic brand priorities: Disney Classic Characters & Disney Moms and Babies, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products. Disney English is DPW's English language learning business, which includes over 35 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide. Disney Store carries high-quality products, including exclusive merchandise tied to key Disney and Marvel entertainment offerings. and are Disney's official online shopping portals. For more information, please visit Disney Consumer Products or follow us at, and Photos/Multimedia Gallery Available: Disney Consumer ProductsShawn Turner818-544-0848shawn.n.turner@disney.comorDisney Store North AmericaMarisa