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Press release from Marketwire

Softchoice Named Microsoft's 2012 World Wide Sales Operations Partner of the Year

Wednesday, June 27, 2012

Softchoice Named Microsoft's 2012 World Wide Sales Operations Partner of the Year09:00 EDT Wednesday, June 27, 2012TORONTO, ONTARIO--(Marketwire - June 27, 2012) - Today, Softchoice Corporation (TSX:SO) proudly announced it has won the 2012 Microsoft Outstanding Sales Operations Partner of the Year Award. The company was chosen from among a global field of 3,000 Microsoft partners for providing outstanding solutions and services based on Microsoft technology. Softchoice was also a finalist for the World Wide Corporate Account LAR of the Year award, a testament to the Company's continued growth and ability to deliver world-class Microsoft solutions to small and medium-size business customers. "This honor validates years of work transforming the way we help organizations understand and leverage Microsoft solutions to drive the success of their business," said Paul Asseff, Softchoice's Vice President of Business Development for Microsoft. "More than just sound strategy and innovative processes, it is our people - from licensing sales and operations, to dedicated subject matter experts and solution architects - who are the main reason for this recognition." The ability to map customer requirements to the best solution has accelerated the growth of Softchoice's Microsoft business, particularly within the small and medium-size business segment. This process begins with targeted, local events on relevant business topics such as Managing Mobile Devices in a Microsoft World. Events like this have drawn hundreds of attendees from across North America, with opportunities being carefully nurtured through Softchoice's sales management systems. At each stage of the opportunity lifecycle, Softchoice delivers value-added services, including Softchoice's award-winning licensing assessment, the Softchoice TechCheck™. The company also provides access to solution architects, licensing and product experts and professional services people who manage the design, fulfillment and implementation of comprehensive Microsoft solutions. "Microsoft is proud to recognize Softchoice as the Outstanding Sales Operations Partner of the Year for clearly demonstrating exceptional sales execution and management," said Mark Wolfram, general manager, SMS&P Partner Sales, Microsoft Corporation. "By working closely with Microsoft to build a sales platform across Microsoft product campaigns, Softchoice has achieved outstanding sales results, including record sales for its fourth quarter. We look forward to continued collaboration with Softchoice and its motivated group of sales professionals." Softchoice's winning entry clearly demonstrated how the company has used Microsoft technology to improve marketing and sales effectiveness, while enhancing lead generation, pipeline management, and forecasting to generate strong, predictable results. The Microsoft Partner Awards recognize Microsoft partners that have developed and delivered exceptional Microsoft-based solutions during the past year. About Softchoice As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,100 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada. Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States. Forward-Looking Statements This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate", "expect", "will" and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.FOR FURTHER INFORMATION PLEASE CONTACT: Eric GardinerMedia ContactManager of Communications416.588.9002 Ext. 2358Eric.gardiner@softchoice.com