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Press release from Business Wire

Something Big Just Happened to Nuts…Fiber! Fiber One® Introduces New Nutty Clusters & Almonds Cereal

<p class='bwalignc'> <i>Newest flavor in General Mills' high-fiber cereal line offers 43% of the Daily Value of fiber per serving</i> </p>

Thursday, June 28, 2012

Something Big Just Happened to Nuts…Fiber! Fiber One® Introduces New Nutty Clusters & Almonds Cereal14:39 EDT Thursday, June 28, 2012 MINNEAPOLIS (Business Wire) -- Nine out of ten Americans don't get enough fiber in their daily diets1. Fiber One is making it easy to help get the daily recommended fiber (25 grams per day) with the introduction of its new and tasty Fiber One Nutty Clusters & Almonds cereal boasting 43% of the Daily Value of fiber in each serving, with crunchy nut clusters, real almond slices and whole grain flakes. Fiber One® Nutty Clusters & Almonds (Image: Business Wire) Fiber One Goodness Tasting is believing! The new Fiber One Nutty Clusters & Almonds, now available at retailers nationwide, is a great-tasting breakfast cereal that offers a wholesome start to each day. With 23 grams of whole grain (at least 48 grams recommended daily) and 180 calories per serving, Nutty Clusters & Almonds is the newest way to get fiber without compromising on taste. “Cereal is a great breakfast choice, and Fiber One is excited about this delicious and nutritious addition to our family,” says Thierry Ibri, Vice President for Fiber One. “The perfect combination of crunch and sweetness, Fiber One Nutty Clusters & Almonds cereal is a fiber-filled way to start your morning.” Benefits of Fiber Eating enough fiber is a major component of a healthy diet. In fact, fiber helps satisfy your hunger, so it's easier to eat less and lose weight without feeling as hungry. However, 90 percent of Americans don't get the recommended amount of fiber each day. By knowing which foods are high in fiber, like Fiber One Nutty Clusters & Almonds, fitting fiber into your diet can be easier – plus it's a delicious way to start the day. Fiber One Nutty Clusters & Almonds is now available on cereal shelves nationwide for an average retail price of $4.39 per box. To learn more about Fiber One cereals, visit www.fiberone.com. Join the Fiber One conversation at www.Facebook.com/FiberOne. About Fiber One Fiber One is a classic brand of breakfast cereal manufactured by General Mills and has been a pantry staple for more than 25 years. Fiber One cereal options include the new Nutty Clusters & Almonds as well as Original, Honey Clusters, Raisin Bran Clusters, and 80-Calorie Honey Squares. All Fiber One cereals provide at least 35% of the Daily Value of fiber in each serving. About General Mills General Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US $14.9 billion. 1According to the International Food Information Council2 According to the U.S. Food and Drug AdministrationFiber One® is a registered trademark of General Mills, Inc.Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50326027&lang=en Cone CommunicationsJodi Housman, 617-939-8384jhousman@coneinc.comorPublic RelationsGeneral Mills, 763-764-8088BrandPR.Media@genmills.com