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Press release from PR Newswire

affresh® Cleaners And Ironman® Athletes Leave Smelly Washers In The Dust

Monday, July 02, 2012

affresh® Cleaners And Ironman® Athletes Leave Smelly Washers In The Dust09:00 EDT Monday, July 02, 2012BENTON HARBOR, Mich., July 2, 2012 /PRNewswire/ -- Over Fourth of July weekend, while millions of Americans are grilling and watching fireworks, over 1,200 of the world's finest athletes will gather in Muncie, Ind., to participate in the affresh brand sponsored Ironman® Muncie competition. The race begins with a challenging 1.2-mile swim, followed by a 56-mile bike ride, and capped with a grueling 13.1-mile run. With so many athletes training for such a demanding event, there's bound to be piles of smelly workout clothes and washing machines working overtime ? making affresh® Cleaners the perfect sponsor for this race.(Logo: http://photos.prnewswire.com/prnh/20111208/DE19241LOGO )Smelly washers are no competition for affresh® Washer cleaners and we're putting that claim to the test with our Athletes vs. Odor campaign. We encourage athletes of any age, shape or size to use affresh® Washer cleaner to help remove odor- causing residue from their washers. The specifically formulated tablets help keep washers performing at their best and smelling fresh by removing odor-causing residue that can accumulate in a washing machine.Our washer cleaner tablets are designed to penetrate, dissolve and remove odor-causing residue throughout the entire wash cycle. Use just one tablet, once a month as part of your regular maintenance ? and leave the odor in the dust! "Affresh® Cleaners is proud to be the title sponsor of such a great event, one that showcases world-class athletes and fits so well with our brand," said Monica Teague, Senior Manager of PR and Brand Experience for Whirlpool Corporation. "As the Ironman Triathlon series has grown to be one of the most recognized endurance races in the world, we're happy to provide a product that can help keep their washers running at their best." During race week, the affresh brand team invites runners and spectators to visit the affresh® Cleaners booth at the Ironman® Muncie expo for free product samples and great giveaways. And when the race kicks-off on July 7, the affresh brand team will be on hand to cheer on our favorite athletes and strike fear in the hearts of washers everywhere. About affresh BrandThe affresh brand of products specifically helps keep appliances operating at peak performance, when used in conjunction with a regular maintenance routine as indicated in the appliance's Use & Care Guide. First introduced in 2007, the products have evolved to include washer cleaners for traditional and high-efficiency washing machines as well as for dishwashers and garbage disposals. Affresh® products are manufactured and marketed under the Whirlpool Corporation portfolio, the world's leading manufacturer and marketer of major home appliances. For more information, visit www.affresh.com. SOURCE affresh CleanersFor further information: Kendyl Wright, +1-212-931-6178, kwright@peppercom.com, or Colin Reynolds, +1-212-931-6153, creynolds@peppercom.com, both of Peppercom for affresh