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Press release from Business Wire

GameStop Announces Madden NFL 13 Pre-Order Bonuses and Pre-Launch Exclusives

Monday, July 09, 2012

GameStop Announces Madden NFL 13 Pre-Order Bonuses and Pre-Launch Exclusives13:00 EDT Monday, July 09, 2012 GRAPEVINE, Texas (Business Wire) -- GameStop (NYSE: GME), the world's largest multichannel retailer of video games, is going all out in preparation for Electronic Arts' Madden NFL 13, launching on Aug. 28, 2012. Customers that pre-order Madden NFL 13 exclusively at GameStop stores nationwide or online at www.GameStop.com will receive football legends Barry Sanders and John Madden for use in Madden Ultimate Team and the all-new Connected Careers. As an added bonus, GameStop® PowerUp Rewards™ members that pre-order will receive exclusive access to play as Calvin Johnson, Jr., “Megatron,” in Madden Ultimate Team. When combined with other exclusive players like Madden and Sanders, GameStop pre-order customers will have a distinct advantage over the competition. All pre-order bonuses will be provided at time of purchase. To get players ready for the launch of Madden NFL 13, GameStop is hosting the Madden Mondays video series where Madden developers will be answering questions straight from the GameStop community and previewing never-before-seen game-play footage. Madden Mondays begin on July 16 and run through Aug. 27. Customers can visit www.GameStop.com/Madden13 to submit questions that could get answered by the developers during their interviews. Tune in to get a behind-the-scenes look at: Madden Ultimate Team (MUT) with Ryan Ferwerda (July 16) Connected Careers with Josh Looman or Mike Young (July 23) Infinity Engine/Physics with Victor Lugo (July 30) Ratings with Donny Moore (Aug. 6) Gameplay with Larry Richart or Clint Oldenburg (Aug. 13) Presentation/Art with Jean Adams (Aug. 20) Audio with Matt Bialosuknia (Aug. 27) Madden Mondays will be accessible at www.facebook.com/GameStop. For more football fun, tune in to the Madden NFL 13 Pigskin Pro-Am powered by GameStop on Sunday, Aug. 26 at 7:00 p.m. ET on NBC. About GameStop Corp. GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,614 company-operated stores in 15 countries worldwide and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at http://www.GameStop.com/PC. General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop. John Madden and NFL are trademarks of their respective owners and used with permission. Larine NixonGameStop Corp.817-722-7579LarineNixon@GameStop.com