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Press release from PR Newswire

Brooklyn residents can now access affordable dental care with First Dental Health's Discount Dental Plan through the Principal Dental Access Network (SM)

Monday, July 09, 2012

Brooklyn residents can now access affordable dental care with First Dental Health's Discount Dental Plan through the Principal Dental Access Network (SM)12:00 EDT Monday, July 09, 2012Local general dentists and specialists can now offer Brooklyn patients 15% to 40% savings on dentist visits, exams and procedures with First Dental Health's discount dental plan through the Principal Dental Access Network (SM).SAN DIEGO, July 9, 2012 /PRNewswire/ -- New Dental Choice, a comprehensive and affordable discount dental plan provided by First Dental Health, has expanded access to its program to include more than 500 general dentists and specialists throughout Brooklyn, New York. New Dental Choice utilizes the Principal Dental Access Network (SM) to offer discount dental plans to individuals, families and groups of all sizes."As residents of Brooklyn are faced with the high cost of dental care, they are looking for new ways to receive affordable, quality dental services," according to Dr. Michael S. Grossman, President and CEO of First Dental Health. "We are pleased that those who live and work in Brooklyn can now benefit from our affordable program and save up to 40% on all of their dental care needs."In addition to our discounted dental services, Brooklyn residents can now receive discounts on vision, hearing and prescription services through VSP Vision Care, EPIC Hearing Service Plan, and the Prescription Discount Card Program administered by CVS Caremark.  First Dental Health meets the most stringent discount plan regulations in the country assuring Brooklyn residents of convenient provider access, verified dental savings and excellent customer service.About New Dental Choice Designed by practicing dentists, New Dental Choice discount dental plans offer pre-negotiated discounts nationally of between 15 and 60 percent on all common dental procedures - all the time. New Dental Choice dental plan memberships are an affordable alternative to costly dental insurance plans. Unlike dental insurance, New Dental Choice dental plans are activated immediately, have no treatment restrictions, and no annual maximum benefit.About the Principal Financial GroupThe Principal Financial Group® (The Principal®) is a retirement and global asset management leader. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, investment services and insurance through its diverse family of financial services companies. A member of the FORTUNE 500®, the Principal Financial Group has $335.8 billion in assets under management and serves some 16.5 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com. Media contact: Katelynn Sarcione, Marketing Communications Manager, www.newdentalchoice.com (858) 444-2604[1] "The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group. [2] As of June 30, 2011.SOURCE First Dental Health