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Press release from Business Wire

Reaching Beyond Coffee: Green Mountain Coffee Roasters, Inc. Supports Yakima, WA Apple Pickers

Tuesday, July 17, 2012

Reaching Beyond Coffee: Green Mountain Coffee Roasters, Inc. Supports Yakima, WA Apple Pickers07:00 EDT Tuesday, July 17, 2012 WATERBURY, Vt. & YAKIMA, Wash. (Business Wire) -- For years, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) has awarded grants to improve the quality of life in coffee-growing communities around the world. Now, for the first time in the history of its philanthropic giving, the company has chosen to fund a non-coffee supply chain project within the United States, with a $125,000 grant to the Madison House Youth and Community Center of Yakima, WA. Madison House Youth and Community Center provides educationally based programs to families who are employed in the orchards and warehouses of the surrounding apple industry. GMCR buys apples for its Green Mountain Naturals® Hot Apple Cider K-Cup® packs from the same fertile area of Yakima Valley. “It was a natural fit,” said Rick Peyser, Director of Social Advocacy and Supply Chain Community Outreach for GMCR. “We are pleased to be able to support Madison House because the organization provides much-needed services to the people who pick and process our apples.” The $125,000 grant from GMCR will fund adult education at Madison House, including scholarships, program materials and supplies, a full-time adult education coordinator, GED testing fees, and childcare. “This partnership represents an exciting opportunity for both organizations to expand efforts to reduce generational poverty,” said Sara Holtzinger, Madison House Development Director. “To change the culture of our communities, we must work to change the culture of our homes. That's why adult education, and the childcare that's necessary to support it, are so important.” GMCR was introduced to Madison House by representatives of Tree Top, a grower-owned cooperative that operates eight fruit processing facilities in Washington, Oregon, and California. “Good things happen when people work together to care for communities within the supply chain,” said Sharon Miracle, Corporate Communications Director for Tree Top, Inc. GMCR allocates at least 5% of its pre-tax profits to socially and environmentally responsible initiatives. In its fiscal 2011, the resources GMCR allocated to sustainability programs totaled $15.2 million. For more information, visit www.BrewingABetterWorld.com. About Green Mountain Coffee Roasters, Inc. As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ:GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. For more information, please visit us online at www.GMCR.com; www.greenmountaincoffeeroasters.com or www.keurig.com. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released. About Madison House Youth and Community Center Madison House Youth and Community Center, located in the heart of the gang and drug district of Yakima, opened its doors in May of 1989, and is available at no cost to all youth and families who wish to participate. Offering educationally based programs, Madison House also offers sewing, fine arts, sports programs, positive relationship building, summer day camp, computer training, free daily meals and much more. Many of the children at Madison House, who range in age from toddler to high school, are at-risk and socially or economically disadvantaged. The children come from broken homes and know the sting of drug and alcohol abuse. Recently, the Washington Tree Fruit Industry formed a partnership with Madison House, coined the ‘Journey of Hope'; encouraging a hope and a future, beyond the individual circumstances, through the guide of education. For more information, visit www.yugm.org. About Tree Top, Inc. Since 1960, Tree Top has provided premium, quality juices, fruit based products and ingredients to consumers and most of the world's leading manufactures. The grower-owned cooperative operates eight processing facilities in the heart of Washington's apple country, Oregon and California. With more than 1,100 growers, the co-op creates the widest array of fruit-based products and ingredients available on the market. Tree Top's passion and attention to quality and craftsmanship makes it the first choice for customers. For more information, visit www.treetop.com. GMCR-S Green Mountain Coffee Roasters, Inc.Sandy Yusen, 866-968-2739Director of Public RelationsGMCR?s Specialty Coffee Business Unitsandy.yusen@gmcr.com