Insurer CAMICO Chooses Dell to Improve Sales and Marketing Effectiveness09:00 EDT Wednesday, July 18, 2012 ROUND ROCK, Texas (Business Wire) -- Dell today announced that CAMICO, the United States' second largest provider of specialty liability insurance for the accounting profession, is using Dell to deliver Sales Cloud sales force automation software to help streamline its sales processes and better track marketing effectiveness. Dell's fixed-fee, fixed-scope implementation services are critical to getting CAMICO users up, running, and realizing value fast. CAMICO insures more than 8,000 firms and 54,000 individual accountants. The company's client representatives dispersed throughout the country require access to critical customer information regardless of their location or point of access, CAMICO chose the Dell cloud software solution to better enable their remote representatives, improve visibility into sales performance, and streamline internal processes. Integrating their existing marketing system with the Dell solution will enable the company to track marketing spend throughout the sales cycle, allowing CAMICO to optimize its marketing investments and improve top-line performance. “Streamlining our sales processes and having better visibility into how sales and marketing are working is critical in a competitive industry like ours,” said Jag Randhawa, vice president of IT and eCommerce, CAMICO. “We have looked at adopting Salesforce.com for years, but Dell's ability to deliver an end-to-end solution including implementation services was the catalyst for moving forward.” Salesforce.com Sales Cloud enables CAMICO to forecast sales opportunities, plan budgets based on those opportunities, track the effectiveness of its lead-generation campaigns, and improve visibility and traceability to gain better business insight. “The Dell cloud-based sales automation solution for CAMICO underscores our total solutions approach to delivering software as a service to help organizations achieve better business outcomes,” said Paulette Altmaier, vice president and general manager, Dell Cloud Business Software. “We will continue to work closely with CAMICO as it evaluates additional ways to drive growth and reduce costs with cloud application software solutions from Dell.” The sales automation solution at CAMICO is exemplary of Dell's strategy to help organizations use cloud based applications and services to transform their business, accelerate growth, empower their workforce and invest in innovation. Delivering sales automation as a service using salesforce.com helps CAMICO use cloud to improve its sales and marketing outcomes. About Dell Cloud Business Applications Dell Cloud Business Applications offers a family of integrated cloud applications and services that enable business to drive increased revenue while lowering costs. Dell cloud-based sales force automation is a solution uniquely packaged to meet the needs of growing companies, delivering Salesforce.com Sales Cloud with turnkey Dell services and support. For more information, visit www.dellcloudapplications.com. About Dell Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com. Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. Media Contacts:Dell PRLeigh Ann Schmidt, 512-728-4349leigh_schmidt@dell.comorWPP Team DellChris Lane, 415-268-1618chris.lane@wppteamdell.comorAnalyst Relations Contact:Dell ARGwen Palmer, 512-723-4436gwen_palmer@dell.comorInvestor Relations Contact:Dell IRRobert Williams, 512-728-7570robert_williams@dell.comorDavid Mehok, 512-728-4225david_mehok@dell.com