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Press release from Business Wire

Go Back to School with NOOK®: Receive Free $50 Barnes & Noble Gift Card with Purchase of an Award-Winning NOOK Tablet™ 16GB, A Must-Have for Students

<p class='bwalignc'> <b>Very Limited Time Offer Available July 18 through July 29, 2012</b> </p> <p class='bwalignc'> In All Barnes & Noble Stores and Online at NOOK.com </p>

Wednesday, July 18, 2012

Go Back to School with NOOK®: Receive Free $50 Barnes & Noble Gift Card with Purchase of an Award-Winning NOOK Tablet™ 16GB, A Must-Have for Students08:30 EDT Wednesday, July 18, 2012 NEW YORK (Business Wire) -- Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced a special offer on NOOK Tablet, just in time for back to school shopping. Starting Wednesday, July 18, customers will receive a free $50 Barnes & Noble gift card with the purchase of a new NOOK Tablet 16GB, Barnes & Noble's fastest, most powerful tablet. This amazing limited time offer, which ends July 29, is available at all of Barnes & Noble's nearly 700 stores nationwide and online at NOOK.com. Customers seeking a thin, lightweight tablet with incredible battery life will love the award-winning NOOK Tablet. Featuring the world's most advanced VividView™ touchscreen, NOOK Tablet offers access to the world's largest digital library, popular movies, TV shows, music and more, plus a collection of high-quality apps, fast Web browsing, e-mail and smooth streaming video plus expandable memory, to take reading and entertainment with you for just $249. Now, customers who purchase a NOOK Tablet during this special offer can buy and instantly download their favorite back to school reads and study aids or outfit their new NOOK Tablet with our stylish NOOK accessories with a free $50 gift card, valid on any Barnes & Noble purchase in-store or online. Customers taking advantage of this special offer in-store will receive their free $50 gift card immediately with purchase. Online customers will receive their free $50 gift card via a confirmation e-mail within a few short days of purchase. This offer may not be combined with any other discount or offer. With all NOOK products, customers can shop Barnes & Noble's expansive NOOK Bookstore™ of more than 2.5 million digital titles. In addition, Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers™. About NOOK® from Barnes & Noble Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK Tablet™ is Barnes & Noble's fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($199 for NOOK Tablet – 8GB, and $249 for NOOK Tablet – 16GB). Both NOOK Tablet and the award-winning NOOK Color™ ($169) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. NOOK Simple Touch™ ($99) is the fastest, easiest to use reader with the world's best reading screen and the longest battery life and NOOK Simple Touch with GlowLight™ ($139) features patent-pending lighting technology that makes it perfect for reading at bedtime and on the beach. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Office Depot, Fry's Electronics, Kmart, hhgregg, Sears and Systemax Inc. retailers. In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States. For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/nookBN and www.facebook.com/nook. About Barnes & Noble, Inc. Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 691 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 647 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble's NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition). General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com. NOOK®, NOOK Tablet™, NOOK Simple Touch with GlowLight™, NOOK Simple Touch™, NOOK Color™, Reader's Tablet™, Best-Text™, NOOK Store™, NOOK Bookstore™, NOOK Magazines™, VividView™, NOOK Newspapers™, FREE NOOK Reading Apps™, NOOK Kids™, NOOK Digital Shop™, Read In Store™, More In Store™, LendMe®, NOOK Library™, NOOK Books en español™, NOOK Study™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners. Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio). Barnes & Noble, Inc.Mary Ellen Keating, 212-633-3323Corporate Communicationsmkeating@bn.comorCarolyn J. Brown, 212-633-4062Corporate Communicationscbrown@bn.com