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Press release from Business Wire

Rackspace Launches New Marketplace to Extend Open Ecosystem of Cloud Technologies

<p class='bwalignc'> <i>Instant Access to Range of Cloud Management, Monitoring and Application Deployment Solutions Extend Technology Capabilities for Customers</i> </p>

Wednesday, July 18, 2012

Rackspace Launches New Marketplace to Extend Open Ecosystem of Cloud Technologies12:00 EDT Wednesday, July 18, 2012 SAN ANTONIO (Business Wire) -- Rackspace® Hosting (NYSE: RAX), the service leader in cloud computing, today announced that it has upgraded its Cloud Tools Marketplace to enhance the customer experience for accessing the ecosystem of cutting-edge applications, tools and solutions. Through the Cloud Tools Marketplace, developers and enterprise IT professionals building on the open Rackspace Cloud, as well as first generation Cloud Servers, can evaluate more than one hundred industry leading technologies to deliver advanced capabilities for their environments hosted at Rackspace. Cloud Tools Marketplace Homepage (Photo: Business Wire) Through its experience in working with over 180,000 customers, Rackspace has developed the Cloud Tools Marketplace to support an open ecosystem. The marketplace enables a more seamless customer experience, bringing them together with a broad range of solution providers that improve their cloud deployments. With enhanced search functionality, customers can now more easily browse through various categories of technologies, find specific solutions to address their business needs and connect with these applications. The marketplace also provides more resources for customers to make an informed decision, including demo videos, screenshots and user reviews. “Over the past three years, Rackspace has grown the Cloud Tools program because of its commitment to openness and collaboration with best-of-breed solution providers,” said John Engates, chief technology officer at Rackspace. “The Cloud Tools Marketplace provides an ideal customer experience by making it easier for them to identify the most appropriate technologies to use with their open cloud deployment.” With the launch of the open Rackspace Cloud, it has become even simpler for application developers to join the Cloud Tools program and leverage the portability of OpenStack® technology. Via its growing ecosystem, Rackspace is able to extend innovative capabilities provided by third parties to customers in a host of areas, such as: Cloud Management Platforms: enStratus, RightScale, ScaleXtreme Monitoring and Reporting: Cloudability, New Relic Application Deployment: Standing Cloud Security: CloudPassage, Dome9, StillSecure Databases: Xeround, MongoLab SMTP Email: SendGrid "One of the things that we've seen in a variety of other markets is that the existence of third party products and a third party market for tools that interoperate with a given platform is an extremely important part of the customer experience," said Nand Mulchandani, chief executive officer and co-founder of ScaleXtreme. "We think being featured in the Cloud Tools Marketplace and having direct interoperability with Rackspace will be a big win for the customer." Applications developers interested in joining the Cloud Tools program can receive various benefits, including the opportunity to be featured in the marketplace. To learn more about the Cloud Tools Marketplace and how to join the Cloud Tools program, visit: https://cloudtools.rackspace.com/cms/landing. Additionally, Rackspace will be hosting a webinar on August 22, 2012 to showcase the enhanced features and functionality of the updated Cloud Tools Marketplace. To sign-up for the webinar, visit: https://cc.readytalk.com/cc/s/showReg?udc=ayftofjne1j8. About RackspaceRackspace® Hosting (NYSE:RAX) is the service leader in cloud computing and founder of OpenStack®, an open source cloud platform. The San Antonio-based company provides Fanatical Support® to its customers and partners across a portfolio of IT services, including Dedicated Cloud, Public Cloud and Hybrid Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company and was featured on Fortune's list of 100 Best Companies to Work For. The company was also positioned in the Leaders Quadrant by Gartner Inc. in the “2011 Magic Quadrant for Managed Hosting.” For more information, visit www.rackspace.com. Forward-Looking Statements This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements about historical results or third party data or awards that may suggest trends for our business or industry; any statements of the plans, strategies, and objectives of Rackspace for future operations or growth; any statements of expectation or belief regarding future events, and any statements of assumptions underlying any of the items mentioned. Risks, uncertainties and assumptions include the possibility that expected growth or success may not materialize because of technological changes that can adversely affect the demand for Rackspace products and services, shifts in customer demand, customers' and potential customers' acceptance of Rackspace products and services, and other risks that are described in Rackspace Hosting's Form 10-Q for the quarter ended March 31, 2012, filed with the SEC on May 9, 2012. Except as required by law, Rackspace assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50345553&lang=en Rackspace HostingBrandon Brunson, 512-680-4385brandon.brunson@rackspace.com