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Press release from PR Newswire

Panasonic Introduces New Digital Interchangable Lens for LUMIX G Series

Wednesday, July 18, 2012

Panasonic Introduces New Digital Interchangable Lens for LUMIX G Series01:00 EDT Wednesday, July 18, 2012Panasonic's Premium LUMIX G VARIO 45-150 mm Telephoto Zoom Lens Achieves Exceptional Image Quality in a Compact, Lightweight DesignSECAUCUS, N.J., July 18, 2012 /PRNewswire/ -- Panasonic is pleased to announce a new interchangeable telephoto zoom lens for the Digital Single Lens Mirrorless LUMIX G that complies with the Micro Four Thirds System standard, the LUMIX G VARIO 45-150 mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS45150).  Featuring an ultra-compact size and lightweight body, the new LUMIX G VARIO 45-150 mm / F4.0-5.6 ASPH. / MEGA O.I.S. lens offers a versatile zoom range of 45-150 mm (35 mm camera equivalent: 90-300 mm) which is suitable for impressive telephoto shots.  The new LUMIX G VARIO 45-150 mm / F4.0-5.6 ASPH. / MEGA O.I.S. lens incorporates Panasonic's MEGA O.I.S. (Optical Image Stabilizer), which makes it easy to shoot super clear shots even in low-lit situations by suppressing the blur caused by a hand movement.  The lens's superior inner focus system enables excellent resolution and contrast from full life-size magnification to infinity and the inclusion of a stepping motor makes focusing action smooth and silent for use in both video and photo recording.  When mounted on the cameras of the LUMIX G line, users can also take advantage of the high-speed, high-precision AF (Auto Focus) System. Comprised of 12 elements in nine groups, one UHR (Ultra High Refractive Index) lens and two aspherical lenses in the LUMIX G VARIO 45-150 mm / F4.0-5.6 ASPH. / MEGA O.I.S. achieves uniform sharpness from the center to the corners for high optical performance.  The lens's seven aperture blades produce an attractive smoothness in out-of-focus areas, even when shooting at large aperture.  Additionally, a multi-coated lens element reduces ghost and flare, to deliver high optical performance. Available in a sophisticated metal look, the new LUMIX G VARIO 45-150mm / F4.0-5.6 ASPH. / MEGA O.I.S. will be available in black or silver.  Pricing and availability will be announced 30 days prior to shipping.  For more information about Panasonic LUMIX digital cameras and lenses, please visit www.panasonic.com/lumix.- Four Thirds? and Micro Four Thirds?, and Four Thirds and Micro Four Thirds Logo marks are trademarks or registered trademarks of Olympus Imaging Corporation, in Japan, the United States, the European Union and other countries.About Panasonic Consumer Marketing Company of North America Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company's portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.  Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom. SOURCE PanasonicFor further information: Lori Chiazzo (Panasonic), +1-201-392-4178, lori.chiazzo@us.panasonic.com; Dan Unger (Panasonic), +1-201-392-4571, dan.unger@us.panasonic.com; Blayne Murphy (Cohn & Wolfe), +1-212-798-9763, blayne.murphy@cohnwolfe.com