Target and Bridgit Mendler Kick off $5 Million Back-to-School Giving Campaign10:37 EDT Tuesday, July 24, 2012 (Business Wire) -- Target Corporation:   What: Target will announce the company's newest education campaign with a celebration event at South Street Seaport. Through the back-to-school initiative, Target will give $5 million to schools, just in time for the new school year.   The celebration will feature remarks from Target executives, an appearance by Disney Channel actress and Hollywood Records recording artist Bridgit Mendler, Bullseye the Target dog, and much more.   Who: Bridgit Mendler, Disney Channel actress and Hollywood Records recording artist Laysha Ward, president of community relations, Target Bullseye, the Target dog Target Brand Ambassadors   When: Thursday, July 26, 2012 from 10:30 a.m. – 3:00 p.m. -- Kick-off Announcement/Remarks: 11:00 a.m. – 11:30 a.m.   Where: South Street Seaport   Visual: Branded Target Bullseye Bus, appearance by Bridgit Mendler, remarks by Target executive, and Bullseye the Dog celebrating with event attendees.   RSVP: Caitlin Haskins, (919) 747-8680 caitlinh@imre.com   for TargetCaitlin Haskins, 919-747-8680caitlinh@imre.com