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Press release from Business Wire

Intel Introduces a World First: 'Me The Musical'

<p class='bwalignc'> <b>Celebrate The ‘Interesting Times' We Live In</b> </p>

Thursday, July 26, 2012

Intel Introduces a World First: 'Me The Musical'17:55 EDT Thursday, July 26, 2012 HONG KONG (Business Wire) -- Facebook users have a fun new way to experience the popular social media network thanks to "Me The Musical," a novel on-line experience from Intel Corporation that celebrates our recent past through a musical movie. Intel's "Me The Musical" creates a personalized animated movie which takes Facebook users on an entertaining journey, via song and dance, through world events. It begins with the user's date of birth and moves through a series of musical scenes which draw on the key themes of each decade from the 1950s to today. Along the way it adds a personal touch by including friends from Facebook and reminders of significant individual milestones. "Me The Musical" is a world first, according to Jayant Murty, Intel's director of brand strategy and integrated marketing for Asia Pacific, and its purpose is to entertain. "It is important to celebrate an interesting past with an eye on the future, " he said. "Life moves very quickly, so it's fun to take time for a diversion once in a while, " said Stephanie Gan, Intel's Asia-Pacific Advertising Manager. Ladies and Gentlemen, Please Take Your Seats Facebook users visit intel.com/musical and log on using their account (the application adheres to Facebook's privacy guidelines and Intel's own privacy policy). Me The Musical's opening scenes show a mythical stork making a special delivery on the user's date of birth. Throughout the experience, the user is represented by a simple avatar and is accompanied by other avatars adorned with images of their Facebook friends. The group moves together down a path which represents the passage of time. Me The Musical features iconic moments including the moon landing, creation of the World Wide Web, rise of email and, of course, introduction of Facebook itself. In keeping with Intel's role as a "sponsor of tomorrow," it ends with a symbolic step into the future. Message in the Medium Like any good musical, the experience has a message. "At its heart, 'Me The Musical' is a celebration of shared experiences and of the things that unite us," Murty said. For example, a love of nostalgia, of storytelling, and music and dance are themes common to many of the world's cultures. "It is an experience that is both general and very personal at the same. By including selected elements from your own personal profile, 'Me The Musical' helps to show your life against a broader context of what was happening in the world at the time." "Me The Musical" also serves to highlight the enormous impact technology has made in people's lives and look to what Intel says is a new era in computing. "The invention of the microprocessor has changed our lives remarkably," Murty said. "Today it is hard to think of a life-changing innovation which isn't being assisted by computers. But computing itself is evolving and new devices called Ultrabook™ represent a new era." Ultrabooks are a new category of devices inspired by Intel. Its vision for the Ultrabook is a multi-year, industry-wide endeavor in which they will increasingly deliver on the promise toward a no-compromise, most complete, satisfying and more secure computing experience. The latest Ultrabook systems raise the bar for users' computing experiences and enable more choices in style and design while delivering increased responsiveness, improved power efficiency, greater security and up to 2x better media and graphics over previous generations. About Intel Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com. Intel, Core, Ultrabook and the Intel logo are trademarks of Intel Corporation in the United States and other countries. * Other names and brands may be claimed as the property of others. IntelPaul McKeon, +61 2 9937 5933paul.mckeon@intel.comorRobin Clark, +61 2 8437 5312robin@howorth.com.au