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Press release from PR Newswire

United Airlines Launches TV Advertising To Support Campaign For 2012 Team USA

Friday, July 27, 2012

United Airlines Launches TV Advertising To Support Campaign For 2012 Team USA11:49 EDT Friday, July 27, 2012CAMPAIGN CELEBRATES AIRLINE'S PRIDE IN FLYING TEAM USA FOR MORE THAN 30 YEARSCHICAGO, July 27, 2012 /PRNewswire/ -- United Airlines will launch its 2012 Team USA television advertising this evening, highlighting the airline's role as the official airline of Team USA and marking the start of the London 2012 Olympic Games.The commercials ? under the direction of veteran commercial director Joe Pytka ? are narrated by Academy Award-winning screenwriter and actor Matt Damon, and feature a stirring new arrangement of United's signature theme, "Rhapsody in Blue," by the London Symphony Orchestra: "Tunnel," a 60-second commercial highlighting United's role in flying Team USA to the London 2012 Olympic Games. The spot launches today during NBC's broadcast of the Opening Ceremony and will run, along with a 30-second version, throughout the network's 17-day coverage of the Games. "Getting Ready," a 30-second commercial highlighting United employees' pride and coordination in flying Team USA. The spot will also run throughout NBC's coverage of the Games.The commercials are part of a larger United 2012 Team USA advertising campaign, "Before They Move Us, We Move Them," which highlights the airline's history in flying Team USA Olympic and Paralympic athletes to training events, competitions, Olympic Trials and Olympic Games for 32 years. The campaign includes print and outdoor advertising, a "17 Days/17 Flights to London" promotion that United conducted in the spring, social media and airport signage in United's eight continental U.S. hubs."Our effort reflects the enormous pride United has in flying Team USA," said Mark Bergsrud, United's senior vice president of marketing. "We are thrilled to support the 2012 Team USA Olympic and Paralympic athletes as they 'go for gold' in London." United's agency-of-record, McGarryBowen, developed the campaign with the airline. About UnitedUnited Airlines and United Express operate an average of 5,605 flights a day to 375 airports on six continents from our hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark, San Francisco, Tokyo and Washington, D.C. In 2011, United carried more traffic than any other airline in the world, and operated more than two million flights carrying 142 million passengers. United is upgrading its cabins with more flat-bed seats in first and business class and more extra-legroom economy-class seating than any other airline in North America. United operates nearly 700 mainline aircraft and has orders for more than 270 new aircraft deliveries through 2022, including 50 Boeing 787 Dreamliners, 25 Airbus A350XWBs, and 100 Boeing 737 MAX 9 aircraft. United was rated the world's most admired airline on FORTUNE magazine's 2012 airline-industry list of the World's Most Admired Companies. Readers of Global Traveler magazine have voted United's MileagePlus program the best frequent flyer program for eight consecutive years. United is a founding member of Star Alliance, which provides service to 193 countries via 27 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com or follow United on Twitter and Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL. SOURCE United Continental Holdings, Inc.For further information: United Continental Holdings, Inc. Worldwide Media Relations, +1-312-997-8640, media.relations@united.com