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Press release from Business Wire

Betty Crocker Introduces Fun to the Baking Aisle

<p class='bwalignc'> <i><b>Experience new Shake-n-Pour Desserts and Cereal-flavored Muffins</b></i> </p>

Tuesday, July 31, 2012

Betty Crocker Introduces Fun to the Baking Aisle10:18 EDT Tuesday, July 31, 2012 MINNEAPOLIS (Business Wire) -- Moms now have an even better reason to bake with their kids with two new varieties added to the Betty Crocker® baking mix lineup. Now available in the baking aisle, Betty Crocker Shake-n-Pour desserts and Cereal-flavored Muffins are fun, convenient and sure to delight the entire family that loves to bake together. Betty Crocker Shake-n-Pour Brownie Mix (Photo: General Mills) Betty Crocker Shake-n-Pour DessertsFun is just a shake away with Betty Crocker Shake-n-Pour desserts. These simple and convenient desserts ensure a fun time for adults and children alike. Just add water and kids can help and shake away to make any of their favorite flavors—Chocolate Brownies, Confetti Cupcake and Chocolate Cupcake. There's no mess and little clean up and the end result is just as tasty as the Betty box mixes that we have all grown up eating. “We know that parents like to involve their kids in their daily activities including cooking and baking, especially if there is an easy way for them to feel like they're helping,” said Kim Francis, marketing manager, Betty Crocker baking mixes. “She loves the thought of baking with her kids but doesn't love the effort and mess that goes along with it. So when moms think of fun activities to do with their kids we want them to think about Shake-n-Pour.” Betty Crocker Cereal Equity MuffinsLooking for a convenient “family fun” baking experience? Betty Crocker's three new muffin mixes feature the great taste of your kid's favorite cereals – Cocoa Puffs, Reese's Puffs and Cinnamon Toast Crunch. With a cereal strudel topping, the new muffins are portable, the perfect size for kids and have 8 grams or more of whole grain per serving (at least 48 grams recommended daily). “Whether it's for breakfast, snack time or dessert, these moms are always looking for foolproof ways to bring joy to their kids' faces,” said Francis. Betty Crocker Shake-n-Pour desserts and Cereal Muffins will be available in the baking aisle nationally July 2012 with a suggested retail price of $3.49 for both products. For more information on Betty Crocker Shake-n-Pour Desserts and Cereal Muffins visit www.bettycrocker.com. About Betty CrockerSince her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print and now online, this cultural icon has rightfully earned her reputation as the “Original First Lady of Food.” Since first published in 1942, over 75 million Betty Crocker cookbooks have been sold. BettyCrocker.com is one of the top websites in the food category and Betty Crocker's Facebook community has more than 1 million fans. Betty Crocker branded products garner over $1 billion in sales annually. For more information, visit www.bettycrocker.com. About General MillsGeneral Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50356207&lang=en General MillsJulie JohnsonBetty Crocker Public Relations763-764-2865Julie.johnson2@genmills.com