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Press release from Business Wire

Stage Stores Reports Comparable Store Sales Increase of 5.3% for July and 5.4% for the Second Quarter

Thursday, August 02, 2012

Stage Stores Reports Comparable Store Sales Increase of 5.3% for July and 5.4% for the Second Quarter06:00 EDT Thursday, August 02, 2012 HOUSTON (Business Wire) -- Stage Stores, Inc. (NYSE: SSI) today reported that total sales for the four week July period ended July 28, 2012 increased 7.9% to $110 million from $102 million in the prior year four week July period ended July 30, 2011. Comparable store sales for the July period increased 5.3%. The Company stated that most of its merchandise categories achieved comparable store sales increases during July, with accessories, cosmetics, home & gifts, misses sportswear and young men's exceeding the Company average. Geographically, the Northeast, Mid Atlantic, South Central and Southwest regions all outperformed. For the second quarter, the Company reported that total sales increased 8.2% to $381 million from $353 million last year. Comparable store sales for the quarter increased 5.4%. For the first six months of the fiscal year, the Company reported total sales of $747 million and a comparable store sales increase of 4.0%. SALES SUMMARY             Comparable Store Sales Total Sales   % Increase (Decrease)($ in Millions)Fiscal Period2012201120122011 1st Quarter 2.5 0.2 366 346 May 8.0 0.0 130 117 June 3.3 1.8 141 134 July 5.3 0.8 110 102 2nd Quarter 5.4 0.9 381 353 Year-To-Date (6 Mos) 4.0 0.5 747 699   Michael Glazer, President and Chief Executive Officer, commented, “We are very pleased with our 5.3% comparable store sales increase for July and our 5.4% increase for the second quarter. Clearly our merchandise offerings are resonating well with our customers and our performance continues to benefit from an increased average transaction. Looking ahead, we feel good about our merchandise assortments, our marketing plans and our store execution as we enter the back-to-school shopping period.” Store Activity The Company also reported today that it opened new Goody's stores in Batesville, MS and LaGrange, GA during July. Reporting of Second Quarter Results The Company plans to report second quarter results before the market opens on Thursday, August 16, 2012, and will hold a conference call and webcast the same day beginning at 8:30 a.m. Eastern Time. About Stage Stores Stage Stores, Inc. operates primarily in small and mid-sized towns and communities. Its stores, which operate under the Bealls, Goody's, Palais Royal, Peebles, Stage and Steele's names, offer moderately priced, nationally recognized brand name apparel, accessories, cosmetics and footwear for the entire family. The Company operates 836 stores in 40 states. The Company also has an eCommerce website. For more information about Stage Stores, visit the Company's web site at Stage Stores, Inc.Bob Aronson, 800-579-2302Vice President, Investor