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Press release from Business Wire

MasterCard and California Restaurant Association to Support Local Businesses' Development Activities Through New Insights Offering

<p class='bwalignc'> <i><b>MasterCard Advisors' Information Services tools provide purchasing data and market trends</b></i> </p>

Monday, August 06, 2012

MasterCard and California Restaurant Association to Support Local Businesses' Development Activities Through New Insights Offering13:13 EDT Monday, August 06, 2012 PURCHASE, N.Y. & SACRAMENTO, Calif. (Business Wire) -- MasterCardand the California Restaurant Association (CRA) today announced an initiative to offer CRA members a range of creative programs and business intelligence solutions to optimize, streamline and grow their businesses. The relationship will initially focus on tools delivered by MasterCard Advisors' Information Services division including California Restaurant Reports and Market Vision Report. “The restaurant industry is vital to the California economy, with 1.4 million workers and more than $58 billion in sales annually,” said Andy Mantis, senior vice president, MasterCard Advisors. “In our relationship with CRA, we'll provide member restaurants with the resources and insights to identify market opportunities and improve decision making to help build thriving enterprises.” The monthly California Restaurant Reports, developed exclusively for the CRA, analyze extensive purchasing data to provide insights into restaurant level econometrics and trends, such as changes in sales, average ticket prices, and customer frequency across fast-casual, casual and family dining restaurants. Market Vision Report is designed to provide restaurants with a new understanding of their business and customers by demonstrating a restaurant location's strengths and weaknesses relative to their competitive set. “Working with MasterCard is another example of our focus on developing relationships with innovative, best-in-class business providers,” said CRA president and CEO Jot Condie. “We believe our CRA members will strongly benefit from the business and market insights MasterCard can deliver and we appreciate the access to their creative programming, which is a hallmark of the MasterCard franchise.” About California Restaurant Association The California Restaurant Association, with more than 22,000 member restaurants, is the definitive voice of the California restaurant and hospitality industry and has served to protect and promote its success since 1906. The restaurant industry is one of the largest private employers in California, representing more than 1.4 million jobs. Restaurants produce more than $58 billion in sales annually and generate more than $4.5 billion in sales tax for the state. For more information, go to www.calrest.org. About MasterCard Advisors As the professional services arm of MasterCard Worldwide, MasterCard Advisors is uniquely qualified to provide clients with insights and solutions that drive tangible impact and financial gain.MasterCard Advisors provides payments consulting, information, analytics, and customized services that deliver value to its customers. In doing so, the company uses information to create products and services in which privacy and security are fundamental to their design. A technology company that is an electronic payments leader, MasterCard is committed to the responsible use of information and pledges strong privacy protection for the transaction data the company processes. Its information management practices support the company's mission to make payments safe, simple and smart. For more information, go to www.mastercardadvisors.com. About MasterCardMasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow MasterCard on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news. For MasterCard:Seth Eisen, +1-914-249-3153Senior Business Leader, U.S. Markets CommunicationsorMeir Kahtan Public Relations, LLCMeir Kahtan, +1-212-575-8188mkahtan@rcn.comorFor California Restaurant Association:Angelica Pappas, +1-916-431-2731Communications ManagerAPappas@calrest.org