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Press release from Business Wire

Survey Says: Play and You Could Win with the Family Food Game at Your Local BURGER KING® Restaurant

<p class='bwalignc'> <i><b>Join in on the Fun Both In-Store and Online for a Chance to Win Your Share of More Than $225 Million in Exciting Prizes</b></i> </p>

Monday, August 06, 2012

Survey Says: Play and You Could Win with the Family Food Game at Your Local BURGER KING® Restaurant14:58 EDT Monday, August 06, 2012 MIAMI (Business Wire) -- With a 1-in-3 chance of winning a prize, Burger King Worldwide (NYSE: BKW) is thrilled to unveil the Family Food Game at participating BURGER KING® Restaurants nationwide. Inspired by the popular game show FAMILY FEUD®, every game piece can be a winner, where guests can instantly win from an assortment of fantastic and delicious prizes by correctly choosing the most popular answer based on a survey of 100 people. Fans are invited to test their knowledge and BURGER KING® trivia while enjoying their favorite specially-marked BK® beverages, sides or combo meals. Based on a survey of 100 people, guests “buzz” in by carefully scratching off the most popular answer for a chance to win their share of more than $224 million in prizes! With great prizes from one-of-a-kind experiences like a USA Basketball Fantasy Trip, Universal Orlando® Family Resort Vacation and Southwest Airlines® Airfare for a Year; to a 2013 Ford Explorer and cash prizes up to $100,000; or even BK® menu favorites, like the WHOPPER® Sandwich, CROISSAN'WICH® or Chicken Wrap; it's time to play Family Food! “FAMILY FEUD® was the perfect partner to create the new Family Food game at BURGER KING® because it's a timeless, classic American game show enjoyed by millions that's easy to play, provides families with the opportunity to get together to enjoy our limited-time Summer BBQ menu, and ultimately allows us to become a part of the game by infusing BK®-based trivia into the questions,” said Alex Macedo, senior vice president, North America marketing, Burger King Worldwide. “And just as guests have the power to customize every order at our restaurants; Family Food puts the power in their hands by guessing the most popular answers to win great prizes.” “We are thrilled to bring the excitement of Family Feud to BURGER KING® with an entertaining, interactive game that families can enjoy together,” said Amy Lorbati, senior vice president of Branded Entertainment & Partnerships for FremantleMedia Enterprises. “BURGER KING® and Family Feud are both loved by Americans of all ages, and at FME, we are always excited about creating new opportunities for consumers to experience their favorite brands.” Fun Ways to PlayIn-Store Instant and Collect & Win Game – Guests can obtain official game pieces at participating BURGER KING® restaurants with the purchase of select menu items, including: specially marked 20, 30 and 40-ounce soft drinks; large fries; 16 and 20-ounce smoothies/frappes; and all combo meals. Each game piece can be peeled off to reveal the question along with three answer choices: A, B, C. Guests are challenged to scratch off the most popular answer based on a survey of 100 people. The word “winner” will be imprinted on the correct selection, along with the corresponding prize. Selection of prizes includes: Fandango® Movie Tickets, USA Basketball Fantasy Trip, a Trip for four to a Taping of FAMILY FEUD®, BK® Crown Cards valued at $25 and a dozen popular BK® menu items. Fans are also encouraged to collect game pieces for a chance to win from a selection of prizes fit for BK® royalty, ranging from a 2013 Ford Explorer, Universal Orlando® Family Resort Vacation, Southwest Airlines® Airfare for a Year, Nintendo 3DSTM Family Pack, Kindle Fires, $10,000 BBQ Makeover to cash prizes up to $100,000. Online Sweepstakes – Guests will also be able to go online to enter the daily $10,000 sweepstakes by entering game codes found on game pieces. Codes can be found on game pieces and/or obtained online for free. Visit bk.com/familyfood to learn more about the entry guidelines. The Family Food In-Store Game is open to legal residents of the 50 United States and the District of Columbia (D.C.). The Online Sweepstakes is only open to residents of the 50 United States and D.C., who are 13 years of age or older. Family Food prizes are valued at more than $225 million. No purchase is necessary to play the in-store Game or enter the online Sweepstakes. To find out more on how you can enter for a chance to win today or for a copy of the official rules, please visit bk.com/familyfood. ABOUT BURGER KING WORLDWIDE, INC. Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 12,500 locations serving over 11 million guests daily in 82 countries and territories worldwide. More than 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, Inc., please visit the company's website at www.bk.com or follow us on Facebook and Twitter. ABOUT FAMILY FEUD Since its premiere in 1976, Family Feud has remained one of television's most popular and enduring game shows, and continues to evolve in new and exciting ways. Nationally syndicated with host Steve Harvey at the helm, the show has seen an unprecedented ratings increase, and continues to grow its audience. TV's most surprising and hilarious survey results keep audiences tuning in each weekday. The new season premieres in HD on September 10, 2012. Family Feud is produced by FremantleMedia North America and distributed by Debmar Mercury. Gaby Johnston is executive producer. Coyne PR for BURGER KING®Helen Meyers, 973/588-2044hmeyers@coynepr.comorBKW Communications305/378-7277mediainquiries@whopper.com