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Press release from Business Wire

Wisconsin Cook Chosen as a Finalist in the Seattle's Best Coffee “Red Cup Showdown” National Coffee Drink Competition, Hosted by TV Chef Jeff Mauro

<p class='bwalignc'> <i><b>Finalist Barbara Strahler of Reedsburg, Wis., to Compete in New York City for $10,000 Grand Prize</b></i> </p>

Wednesday, August 08, 2012

Wisconsin Cook Chosen as a Finalist in the Seattle's Best Coffee “Red Cup Showdown” National Coffee Drink Competition, Hosted by TV Chef Jeff Mauro12:00 EDT Wednesday, August 08, 2012 SEATTLE (Business Wire) -- Taste buds were going wild at the Wisconsin State Fair Red Cup Showdown this weekend during the third Seattle's Best Coffee Red Cup Showdown tour stop – part of a state fair and Facebook search for the most imaginative new coffee drink. Barbara Strahler's “Chocolate Razz Treat” was awarded the first place blue-ribbon after four intense heats of blending, frosting and razzle-dazzling amongst fellow Wisconsinites. TV Chef Jeff Mauro with the Wisconsin State Fair Red Cup Showdown winners. Left to right: 3rd Place Winner Lois Tongard, 2nd Place Winner Beth Campbell, Judge Jeff Mauro, 1st Place Winner Barbara Strahler. (Photo: Business Wire) “The competitors really put their Wisconsin pride and local flavors front and center in their drinks – from root beer, to locally grown cherries, and cream puffs,” said TV Chef Jeff Mauro. “After tasting 11 different coffee concoctions, Barbara Strahler's ‘Chocolate Razz Treat' was the perfect combination of sweet treats with Seattle's Best Coffee® to take home the blue ribbon.” Strahler, of Reedsburg, Wis. prepared her coffee drink in front of a huge crowd of fairgoers and the “Red Cup Showdown” Wisconsin State Fair judging panel, including TV Chef Jeff Mauro, 25-year Wisconsin State Fair judge veteran Linda Cooper, and Seattle's Best Coffee's Michelle Van Harmelen. Beth Campbell from Belleville, Wis. came in second place for her “Razzle Dazzle Frosted Coffee” and Lois Tongard from Pewaukee, Wis. claimed third place for her “Roll Out the Barrel Iced Coffee.” Strahler will pack her bags for a trip to the Big Apple to compete in a live coffee-making battle against finalists from the California, Ohio, Illinois and Iowa state fairs as well as one Facebook finalist for the $10,000 grand prize and the chance to have their drink featured at Seattle's Best Coffee locations nationwide. In addition to a trip to New York City in late August, Strahler received $500 and free Seattle's Best Coffee for a year. Wisconsinites can show their support of their local winner by participating in public voting on the Seattle's Best Coffee Facebook page Aug. 18-22. The grand-prize winning coffee drink will be selected based on the vote of the judging panel at the New York finale, as well as Facebook votes. This summer, creative cooks from across the country are entering their ideas into the Red Cup Showdown by submitting a recipe on the Seattle's Best Coffee Facebook page or participating in one of the live coffee competitions that Seattle's Best Coffee is hosting at the California, Ohio, Wisconsin, Illinois and Iowa state fairs. About Seattle's Best Coffee Seattle's Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. A freshly-brewed cup of Seattle's Best Coffee is currently available in more than 50,000 locations including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie theatres. Seattle's Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX). For more information, please visit Seattle's Best Coffee online at www.seattlesbest.com<http://www.seattlesbest.com>, become a member of the coffee community at www.facebook.com/SeattlesBestCoffee or follow Seattle's Best Coffee on Pinterest for unique coffee inspiration at www.pinterest.com/seattlesbest. For information about our retail franchise opportunity, please visit www.seattlesbest.com. About Jeff Mauro Jeff Mauro, winner of the seventh season of Food Network Star, graduated from California's Hollywood Kitchen Academy, and has worked in the food industry since high school in various roles, including line cook, caterer and chef instructor. After pursuing a career as an entertainer and comedian in Los Angeles, Jeff returned to Chicago to spend time doing what he loves: cooking. His down-to-earth personality coupled with his comic skills make a great combination in the kitchen. In his Food Network cooking show, Sandwich King, Jeff proves you can turn any meal into a sandwich and any sandwich into a delicious meal. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50370530&lang=en Seattle?s Best CoffeeJenny McCabe, 206-318-7100press@seattlesbest.comorZeno GroupSarah Rosanova, 312-396-9711sarah.rosanova@zenogroup.com