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Press release from Business Wire

P&G Congratulates Adam van Koeverden, P&G Ambassador, For His Silver Medal Performance

Wednesday, August 08, 2012

P&G Congratulates Adam van Koeverden, P&G Ambassador, For His Silver Medal Performance16:04 EDT Wednesday, August 08, 2012 LONDON (Business Wire) -- Worldwide Olympic Partner P&G (NYSE: PG) congratulates Adam van Koeverden for his silver medal performance in the Men's Kayak Single K-1 1000m Race at the London 2012 Olympic Games. The P&G ambassador showed extreme determination as he paddled his way through the finish line in what was a very tight race. Van Koeverden has now competed at his third Olympic Games and won his fourth medal, and is a member of Canada's Men's kayak team. Canada's Adam van Koeverden competes in the 1,000 metre kayak finals at the 2012 London Olympic Games, August 8, 2012. Van Koeverden won silver in the event. COC Photo: Jason Ransom “Overall I am happy with my race. I tried to get as much air in my lungs and keep it going. Everybody is out there trying to win the race and I feel like my race plan went well. I was looking for a good finish. I can find the silver lining in silver,” said van Koeverden. And as the Proud Sponsor of Moms, P&G also extends congratulations to his mom, Beata Bokrossy for her support, since it was on her suggestion that Adam first tried kayak at age 13. As a proud mom, Beata attended Adam's race this morning and said: "When I first saw Adam after his race, he was walking towards me with his arms out and I knew he was happy. I'm so proud of Adam that I think we need to invent a new word for mother's pride." P&G recognizes that no athlete makes it to the Olympic Games alone, and chances are, the one person cheering the loudest was his mom. Since P&G is in the business of helping moms, it is using its voice at the Olympic Games to say “thank you” to all moms for all they do to help their kids achieve their dreams. Its Thank You Mom campaign is the largest scale initiative in the company's 175-year history. Thom C. Lachman, President, P&G Canada, said, “This is an extraordinary accomplishment for Adam and we are all extremely proud of him. He has long been a sensation in Canadian Olympic sports and today, the results of his continued hard work and dedication showed us why he is seen as a leader. On behalf of P&G, I am delighted for him, his mom Beata and his family. Congratulations!” The Thank You Mom campaign has also been brought to life through a variety of media channels and in-store with a worldwide retailer program that began in April and will run through August. Olympic Games-themed P&G branded products will be featured in millions of stores across the globe. As a part of the P&G Thank You Mom campaign, P&G has committed to raise $5 million to support local youth sports programs in many countries, through a portion of sales and donations from the Company's leadership brands including Pampers®, Tide®, Gillette® and Pantene®. For a full list of assets and information related to the P&G Thank You Mom campaign, including photos and video, visit About P&G Four billion times a day, P&G (NYSE:PG) brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands. Photos/Multimedia Gallery Available: In CanadaMSL CanadaCeline Rouzaud, 416-847-1311celine.rouzaud@mslgroup.comorIn LondonMSL CanadaSophie Merven, 514-266-7963sophie.merven@mslgroup.comorP&G CanadaMelissa Karis,