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Press release from Business Wire

BloomNet® Quality Care Program Names Two New Board Members

<p class='bwalignc'> <i><b>Program strengthens its commitment to achieving 100% customer satisfaction on all florist-to-florist transactions</b></i> </p>

Tuesday, August 14, 2012

BloomNet® Quality Care Program Names Two New Board Members15:26 EDT Tuesday, August 14, 2012 CARLE PLACE, N.Y. (Business Wire) -- BloomNet, a leading floral industry business service provider and one-stop destination for innovative products and best-in-class services, has announced the addition of David Heroman and Mary Beth Harrold to the BloomNet Florist Quality Care Board. The Board, which consists of highly successful florists representing more than 200 years of combined floral industry experience, has served a pivotal role in creating the BloomNet Florist Quality Care Program, the industry's first quality program built by florists, for florists. The Board is also instrumental in establishing, monitoring and continually updating stringent quality and performance standards that must be maintained by BloomNet Florists with the goal of achieving total customer satisfaction on all floral wire orders. David Heroman, a fourth generation florist with more than 25 years of experience, is the CFO of Original Heroman's in Baton Rouge, Louisiana, a family owned shop since 1878. He is a member of the Great Lakes floral group and the Society of American Florists and has served on the FTD Advisory Board, RIO Rose Advisory Board and the FTD Product Development Committee. “Knowing that we are putting together these standards of quality that will be adhered to really means a lot to the quality of the industry overall,” said David. “It's important to me to ensure that the quality of products provided by florists from one town to another is going to be repeated and be comparable to what I do in my own shop.” Mary Beth Harrold, owner of Papillion Flower Patch in Papillion, Nebraska, opened her shop in 1976. She is a member of the Nebraska Academy of Floral Designers and a past Designer of the Year for that organization. She has been president of the Papillion Chamber of Commerce and has served on the Chamber's Board of Directors for 20 years. She now serves on the Board of the Midlands Community Foundation and has served as past President. Papillion Flower Patch has been awarded Small Business of the Year and The Distinguished Service Award in Papillion. “Florists need to work together to bring quality to our entire industry. If we don't produce quality for our customers they are going to reach out to other ways to buy their flowers,” said Mary Beth. “BloomNet is proud to welcome David Heroman and Mary Beth Harrold to our Quality Care Board,” said Mark Nance, AAF, President of BloomNet. “Their insightful ideas and extensive expertise combined with that of our other vastly experienced Board members are tremendous assets as we constantly work to strengthen the BloomNet Quality Care Program...focusing on all aspects of quality and adding to our rigorous quality standards to elevate the floral buying experience for customers and create more opportunities for BloomNet Professional Florists to grow their businesses.” The BloomNet Quality Care Program strives to promote, encourage and facilitate a sharing of ideas and best practices among retail florists as a way of increasing sales and profit potential for all BloomNet Professional Florists. Among the Program's criteria are: maintaining an attractive and professional shop appearance; maintaining adequate refrigeration for fresh floral inventory; using only the highest quality fresh flowers in all orders; employing well-trained and skilled design and sales personnel; maintaining adequate same-day delivery capability; filling all incoming orders to full value; communicating with fellow florists in a timely manner; making certain that customers are totally satisfied regarding all orders; maintaining accurate records on all orders; and communicating information about all substitutions to sending florists. As part of the program, florists and their collective staff members who exhibit quality excellence can be nominated for an Award of Quality Achievement. About BloomNet® BloomNet® (www.mybloomnet.net or 1-800-BloomNet) is an international wire service and a world class business solutions provider offering quality products and diverse services to a select network of professional retail Florists who utilize BloomNet's resources to grow their businesses profitably. Professional Florists who are part of the BloomNet network can take advantage of several key benefits including, the highest published rebate in the industry with the easiest rebate qualifications, tiered membership costs, state-of-the-art technology solutions, and a complete suite of value-added products and services. BloomNet has established and maintains the industry's most stringent business standards for participating Florists. BloomNet, Inc. is a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc. MediaBloomNetLisa Carmichael, 516-237-7948lcarmichael@bloomnet.net