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Press release from Business Wire

BetaKit Launches BetaKit Insights to Provide Emerging Technology Analysis and Advice

<p class='bwalignc'> <i>New product will help executives, marketers & digital strategists stay informed/make best decisions on trending technologies</i> </p>

Wednesday, August 15, 2012

BetaKit Launches BetaKit Insights to Provide Emerging Technology Analysis and Advice08:00 EDT Wednesday, August 15, 2012 TORONTO (Business Wire) -- At a time when new technologies are emerging daily, BetaKit announces the launch of BetaKit Insights to help decision-makers leverage the best technology for their businesses or recommend smart choices to their clients. BetaKit Insights is a premium trend research product aimed at C-Level executives, marketers, and digital strategists. Trend reports and other value-added materials will provide executives with insight on trending technologies and enable informed decisions on technology adoption. “BetaKit highlights the emerging trends of today that will affect your business tomorrow,” said BetaKit founder Sarah Prevette. “Our reports and trend presentations help companies stay current with the latest emerging technology trends, so they can stay ahead of their competitors and customers.” Annual BetaKit Insights subscriptions include quarterly reports, trend presentations, and breaking news briefs. Each BetaKit Insights report provides an overview of the evolving ecosystem, outlining key technologies, trends, applications and players. The company's proprietary methodology helps predict the adoption and use of technology, and outlines the top vendors who can help companies adopt trending technologies in their organizations. Accompanying trend presentations help communicate strategy within organizations and clearly outline the opportunities for businesses. "These days, the pace of technological change seems to be accelerating almost by the quarter. Just keeping up with developments - let alone understanding them and ultimately having the wherewithal to apply that understanding to your own company's particular issues - is perhaps the number one challenge facing senior business leaders today,” said Wayne Parrish Chief Operating Officer, Postmedia Network. “BetaKit Insights is an excellent way to keep informed, not just with respect to what's happening, but with respect to the likely impact of those events." Each report highlights the top three emerging trends, thoroughly researched by an in-house team of analysts. They highlight important data, trends and case studies, and showcase how other businesses are adopting new technologies, the impact it has on those companies' bottom line, and the best ways to measure success. BetaKit's analysts are also available for on-demand consultations, trend presentations and company-specific reports. The Fall 2012 report focuses on targeting customer intent, and covers emerging technology, companies, and opportunities in the areas of big data, mobile ambient location, and influencer targeting. BetaKit Insights is the paid subscription trend research product introduced by emerging technology publication BetaKit.com. Since launching in February 2012, BetaKit has become one of the most trusted voices in global innovation and up-and-coming companies, applications, and trends. BetaKit is an initiative of Sprouter.com, a subsidiary of Postmedia Network Inc. Uncover the important emerging technology trends, understand their potential impact and optimize for your business. Get started by visiting Insights.Betakit.com today. About BetaKit.com: BetaKit provides insight and analysis on emerging technology and innovation around the world. Through its online publication, BetaKit provides news and analysis on early-stage technology companies and trends, helping entrepreneurs and businesses understand why it matters to their companies. BetaKit Insights is the premium trend research product offered by BetaKit, and offers quarterly trend reports, trend presentations, breaking news briefs and on-demand consultations to Fortune 500 companies around the world. BetaKit was launched by the team at Sprouter.com, which is a division of Postmedia Network Inc., and launched in February 2012. About Sprouter: Sprouter is where founders get help with their startups. Sprouter allows entrepreneurs to get answers to small business questions from curated experts. Sprouter also produces the popular Sprouter Weekly entrepreneurship publication, and hosts global Sprout Up events to bring together entrepreneurs in local communities. The company launched in November 2009 and was acquired by Postmedia Inc. in 2011. About Postmedia Network: Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English language daily newspapers in Canada, representing some of the country's oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms. BetaKit.comErin BuryManaging Editorerin@betakit.com416-230-9766