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Press release from Business Wire

CORRECTING and REPLACING Mentor-Student Relationships Helping Fight the U.S. Dropout Crisis; Potential to Save the Country $8 Billion Annually

<p class='bwalignc'> <i>P&G GIVE Education Teams with Matthew McConaughey to “School the Nation” about the National Dropout Crisis and Advocate Mentorship as a Smart Approach to Help Combat the Issue</i> </p>

Wednesday, August 15, 2012

CORRECTING and REPLACING Mentor-Student Relationships Helping Fight the U.S. Dropout Crisis; Potential to Save the Country $8 Billion Annually09:32 EDT Wednesday, August 15, 2012 CINCINNATI (Business Wire) -- First graph, last sentence of release should read: Campaign spokesperson, Matthew McConaughey, and his just keep livin foundation (j.k. livin) are one of 15,000 community organizations that CIS has partnered with to channel much-needed resources to children who are at the greatest risk of dropping out. (sted Campaign spokesperson, Matthew McConaughey, and his just keep livin foundation (j.k. livin) are one of 15,0000 community organizations that CIS has partnered with to channel much-needed resources to children who are at the greatest risk of dropping out). The corrected release reads: MENTOR-STUDENT RELATIONSHIPS HELPING FIGHT THE U.S. DROPOUT CRISIS; POTENTIAL TO SAVE THE COUNTRY $8 BILLION ANNUALLYP&G GIVE Education Teams with Matthew McConaughey to “School the Nation” about the National Dropout Crisis and Advocate Mentorship as a Smart Approach to Help Combat the Issue Procter & Gamble Company (NYSE: PG) and Communities In Schools (CIS) today kicked off the second annual GIVE Education “School the Nation” campaign designed to increase awareness of America's dropout crisis, and enable thousands of mentors across the country to support and encourage at-risk youth to graduate to a brighter future. Mentors play a critical role in determining the lifetime success of a child. A recent surveyi commissioned by GIVE Education found that two-thirds (66 percent) of those who had a mentor while growing up earn more than $75K annually, and of this group all (99 percent) agree that their mentor played a big role in shaping who they are today. By contrast, nearly half (44 percent) of those who did not have a mentor while growing up earn $25K or less annually, and the majority (59 percent) of this group do not have a college degree. Campaign spokesperson, Matthew McConaughey, and his just keep livin foundation (j.k. livin) are one of 15,000 community organizations that CIS has partnered with to channel much-needed resources to children who are at the greatest risk of dropping out. More than 1.2 million students drop out each year – one every 26 seconds. One-third of high school students, including half of all students of color, fail to graduate in time. If the graduation rates and college matriculation of male students (alone) increased by just five percent, it could lead to combined savings and revenue of almost $8 billion each year by reducing crime-related costs. Consumers can easily help “School the Nation” when they Buy, Give and Get. By simply purchasing $25 worth of select P&G products, consumers will get a $5 rebate by mail, and P&G will give $5 to CIS on their behalf. In addition, for each August 26 P&G brandSAVER coupon redeemed, P&G will donate two cents to CIS, uncapped – allowing people to give back, while saving money. Last year, GIVE Education raised more than $500 thousand for CIS to help deliver much needed resources to students and their families, including mentoring, tutoring, individual or family counseling, health services, food bank access, college visits and more. “By providing consumers the opportunity to help keep kids in school and achieve in life, we are making the communities in which we work and live prosper,” said Karen Kei Schlosser, P&G North America, assistant director of U.S. Operations. “P&G is committed to improving life for children around the world. GIVE Education enables P&G to touch lives by bringing together the power of P&G's education commitment and reach, and CIS' innovative programs.” “We are grateful to P&G GIVE Education for its efforts in enabling CIS to touch and impact even more of our nation's youth,” said Dan Cardinali, president, CIS. “For more than 30 years, CIS has been effectively helping students stay in school and succeed in life. We are the only dropout prevention organization proven to both reduce dropout rates and increase graduation rates, with 97 percent of students monitored as potential dropouts who remained in school.” CIS empowers students to stay in school and achieve in life by providing them with crucial community resources that are tailored to local needs through school-based mentors known as site coordinators. The thousands of mentors within CIS' network work with 2,700 schools and approximately 13,000 community partners – including j.k. livin – to serve nearly 1.25 million young people and their families every year. McConaughey founded j.k. livin with the goal of empowering high school students in inner-city schools to lead active lives and make healthy choices to become great men and women. Serving more than 1,500 students in 14 schools, the after-school program encourages students to improve their physical and mental health through exercises, teamwork, gratitude and positive life choices. “I created the j.k. livin so we can help children make positive and healthy changes in themselves and the world around them – and at the most basic level for many, that starts with graduating high school,” said McConaughey. “I am a firm believer in the power and necessity of mentorship, and by teaming with GIVE Education, we're ensuring that people learn about the inspiring and effective work mentors are doing across the country to combat the dropout crisis.” To learn more information about the rebate, including participating brands and how to redeem, visit www.getgivesave.com. For additional campaign information, visit GIVE Education on Facebook at www.facebook.com/pgmygive. Consumers can share content to encourage friends and family to learn more about the dropout crisis, and inspire others to get involved. To learn more about the national dropout crisis, visit www.communitiesinschools.org. GIVE Education is part of the P&G GIVE program, a social sustainability platform designed to inspire and enable people to use their everyday purchases to touch lives and improve life. About P&G GIVE P&G GIVE is a social sustainability platform designed to inspire and enable people to use their everyday purchases to touch lives and improve life. GIVE embodies P&G's deep commitment to social responsibility and is designed to touch lives and improve life through three pillars: GIVE Hope, GIVE Health and GIVE Education. Each pillar is tied to the P&G brandSAVER, where donations from each coupon redeemed are made to a charity partner, making it simple for consumers to give back without having to spend a lot of time or money. By enabling consumers to address critical social issues affecting our communities, GIVE helps P&G fulfill its purpose of touching and improving lives, now and for generations to come. About Communities In Schools Communities In Schools (CIS) is one of the nation's leading dropout prevention organizations, and one that is proven to increase graduation rates and decrease dropout rates. CIS surrounds students with a community of support, empowering them to stay in school and achieve in life. Through a school-based coordinator, CIS connects students and their families to critical community resources, tailored to local needs. Working in more than 2,700 schools in the most challenged communities, in 25 states and the District of Columbia, CIS focuses its activities in the most disadvantaged districts, serving nearly 1.25 million young people and their families every year. Please visit www.communitiesinschools.org to learn more about CIS. About just keep livin The just keep livin foundation was started by Matthew and Camila McConaughey with the hope of encouraging children to make positive and healthy changes in themselves and the world around them. Their work starts with the idea that each child will benefit given the opportunity for a healthy lifestyle. The foundation works with schools throughout the United States and in other parts of the world to reach the maximum number of children with the greatest needs. About Procter & Gamble P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. _________________ iIpsos Telephone Express omnibus poll conducted March 9-12, 2012 with a nationally representative sample of 1,002 randomly-selected adults aged 18 and over residing in the U.S., with a ±3.1 percentage margin of error. These data were weighted to ensure the sample's regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau. Citizen Paine for P&GAnita Mellon, 949-809-6776anita.mellon@citizenrelations.com