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Press release from CNW Group

President's Choice Back-to-School Insider's Report

Wednesday, August 15, 2012

President's Choice Back-to-School Insider's Report06:59 EDT Wednesday, August 15, 2012Loblaws®, Maxi®, Maxi & Cie® and Provigo® stores and their meal solutions: your best friends for a stress-free back-to-school season!MONTREAL, Aug. 15, 2012 /CNW Telbec/ - (TSX: L) This year, preparing meals during the busy back-to-school season will be child's play with the help of Loblaws®, Maxi®, Maxi & Cie®and Provigo®stores. In addition to helping families stock up on school supplies, these stores also offer an impressive variety of practical solutions for tasty meals and peanut-free snacks that will make classmates green with envy! Not to mention that with the new President's Choice® Back-to-School Insider's Report®, it couldn't be easier to find daily meal ideas and create lunch boxes full of surprises."The back-to-school season is an organizational challenge for many families in Quebec. That is why President's Choice® has developed many products as well as creative and nutritious meal ideas that will please even the fussiest eater! Visit the website or grab a copy of the President's Choice®Insider's Report® to get inspired by these recipes and products," says Martin Patenaude, spokesperson and Chef for President's Choice® Cooking Schools.Because the beginning of fall is one of the busiest times of the year for many families, President's Choice® brand has included in its most recent Insider's Report® a few of its Must Try products and new items specially designed and relied on to make meal time easier. In the Insider's Report®, parents will find great ideas to add variety to the weekday routine and please young and old alike. The little ones are not left out either: they get a special selection of PC® Organics™ treats as well as a new line up of comfort-fit diapers.Peanut-free treats, trouble-free grocery shopping!President's Choice® and no name® brands offer more than 100 snacks that feature the "made in a peanut-free facility" symbol and can therefore be taken to school with complete peace of mind. With these peanut-free products, your child can enjoy their favorite snacks without the worry!Must Try! Allergic to peanuts, little William loves PC® The Decadent® Chocolate Chip Mini Bars! In addition to being delicious and having all the rich, fantastic flavour of PC® The Decadent® Chocolate Chip Cookies, they are also peanut-free. Now that's something to be envious about!Must Try! PC®Vanilla Frosted Soft Cookies- Cookies that will wow the entire class! Decorated with frosting and confetti sprinkles, these little peanut-free treats can easily be adorned with candles to replace a birthday cake. Simply adorable!The ABCs of a good lunch!Creating more nutritious lunches can sometimes be quite a challenge - that's why the wide variety of President's Choice® products that are available for back-to-school is so appreciated! Whether you are looking for new drink ideas or healthy snacks, Loblaws®, Maxi®, Maxi & Cie®and Provigo®stores offer an assortment of delicious products and nutritious ideas to liven up lunch.Leah loves her new lunch box, but her favorite drink is the new PC® 100% Apple Juice! These handy juice drinking boxes can help kids get their 5 to 10 a day by providing 1 serving per 200 mL serving.PC®Oven Roasted Turkey Breast - They contain no addednitrates, and paired with the PC® Mini Ciabatta Burger Bun, they're just the thing to make lunch box sandwiches just right for little hands and little appetites!You can prepare new and exotic meals on weeknights!No need to wait until the weekend to prepare tasty Mexican- or Italian-inspired meals! And why not take the opportunity now to introduce your children to the pleasures of cooking by getting them involved in preparing meals fit for company or eating on the run?Look what's new! Festive fiesta time! - Made of 100% white meat, PC® Chicken Breast Strips are delicious heated or straight out of the package. Add them to soft PC® Whole Wheat Tortillas with PC® Extra Chunky Medium Salsa and a handful of PC® Tex Mex Shredded Cheese Blend - guaranteed delicious! Olé!Look what's new! With the new PC® Thin Crust Pizza Starter Kit, your kids can learn the basics of Italian cooking while having fun pretending to be real chefs! Add some cheese and your favourite toppings, and your pizza is ready in less than 15 minutes. Fun for the whole family!Nothing less than our best diaper for your baby!Even the little ones can enjoy great new products for back-to-school, and they'll be all smiles in our new PC® Supreme Diapers! Hypoallergenic and fragrance-free, these diapers have a super-absorbent core and an extra soft outer layer with stretchy sides, providing the ultimate in comfort to protect baby's sensitive skin. These diapers are available in sizes 1 to 6 and offer an adjustable fit and supreme comfort to keep your bundle of joy grinning.About Loblaw Companies Limited (TSX: L)Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate, franchised and affiliated stores from coast to coast, Loblaw and its franchisees and affiliates employ more than 135,000 full-time and part-time employees. Through its portfolio of store banners, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial®services and offers the PC® points loyalty program.SOURCE: PRESIDENT'S CHOICEFor further information: Product samples, copies of the President's Choice® Back to School Insider's Report® and high-resolution images are available upon request.For more information or to arrange an interview, please contact: Valérie Ladouceur / Bridget Ann Peterson Massy Forget Langlois Public Relations 514-842-2455, extension 15 / 26 / Public Relations Department Provigo, member of the Loblaw group of companies 514-383-3000