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Press release from CNW Group

Something big hits the London airwaves

Friday, August 17, 2012

Something big hits the London airwaves08:00 EDT Friday, August 17, 201297-5 Virgin Radio is London's all-new #1 hit music stationLONDON, ON, Aug. 17, 2012 /CNW Telbec/ - More hit music. More entertainment.  More fun. As of now, the largest radio movement on the planet makes London its new home with the all-new #1 hit music station 97-5 Virgin Radio.97-5 Virgin Radio will deliver the top 40 music format to London listeners with the true excitement and energy of the premium international Virgin Radio brand."London's radio landscape was in need for something bold and new and that is exactly what 97-5 Virgin Radio is about, said Al Smith, Brand Director, Astral Radio London. 97-5 Virgin Radio will offer more opportunities for our listeners and clients to engage with us and experience radio in a brand new way, and I am confident they will welcome 97-5 Virgin Radio with as much excitement as we had bringing it to town."97-5 Virgin Radio will entertain London 24/7 with the biggest promotions, the best personalities - including star host Ryan Seacrest and Canadian DJs Angry Kids -, a new interactive web platform, an iPhone app, a vibrant new street team and more. In the coming weeks, along with the hit music, Virgin Radio will be announcing a brand new talent line-up featuring what will undoubtedly be London's new #1 morning show.  It's guaranteed to shake up the London airwaves."After Toronto, Vancouver, Montréal, Edmonton and Calgary, 97-5 Virgin Radio is the sixth station Astral has launched in Canada as part of a commercial association with Sir Richard Branson's Virgin Radio International, said Rob Farina, Executive Vice-President, Content at Astral Radio. This speaks of Astral's priority to build strong brands across Canada and deliver listeners and clients radio stations that meet their tastes and expectations."As of today, the difference begins. Witness the evolution now at www.975virginradio.com.Founded in 1961, Astral is a leading Canadian media company. It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life from coast to coast by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.SOURCE: 97-5 Virgin RadioFor further information: Media Al Smith Brand Director Astral Radio London 519-686-2525 asmith1@astral.com