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Press release from Business Wire

Prudential recognized for best practices by ABILITY Magazine

<p class='bwalignc'> <i>Programs that offer training, opportunity and ongoing support to people with disabilities cited</i> </p>

Monday, August 20, 2012

Prudential recognized for best practices by ABILITY Magazine10:00 EDT Monday, August 20, 2012 NEWARK, N.J. (Business Wire) -- Prudential Financial, Inc. (NYSE: PRU) has earned a Best Practices Award from ABILITY Magazine for its commitment to programs that offer training, opportunity and ongoing support to people with disabilities. The magazine states that Prudential is consistently ranked as a top employer for diversity and is currently a lead sponsor and co-developer of VETalent, a program for veterans that prepares them for IT or operations positions. Prudential is also cited for starting the business resource group ADAPT (Abled and Disabled Associates Partnering Together). ABILITY mentions that ADAPT started as the Deaf and Hard of Hearing Network, but broadened its focus in 2002 to be inclusive of all disabilities. Its workshops include both internal and external speakers. Topics range from personal journeys with disabilities to cutting-edge assistive technology. ABILITY also recognized ADAPT's 10-week summer internship program for college students and adults with disabilities noting that the Company has successfully placed several interns into full-time positions. ABILITY Magazine Best Practices Award is designed to single out and celebrate those business practices that have a high level of commitment to inclusion and ingenuity, demonstrate positive results in their efforts, and possess the potential to inspire other organizations. It is through such practices that an organization becomes a leader in its market, improves employee morale and strengthens community relations. “Prudential is honored to be counted among organizations that are committed to advancing the inclusion of individuals with disabilities and veterans,” said Gloria McDonald, director, Diversity. “The skill and experience they bring align perfectly with our focus on attracting and retaining a talented workforce.” Prudential Financial, Inc. (NYSE: PRU), a financial services leader with operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit Prudential Financial, Inc.Peter Price,