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Press release from PR Newswire

BehrPro(SM) Introduces Web Enabled Business At Its Mobile Marketing Tour To Help Pros Build Their Online Presence And Increase Their Reach Among Customers

Monday, August 20, 2012

BehrPro(SM) Introduces Web Enabled Business At Its Mobile Marketing Tour To Help Pros Build Their Online Presence And Increase Their Reach Among Customers07:00 EDT Monday, August 20, 2012Free Platform Offers Website Development Resource for Industry ProfessionalsSANTA ANA, Calif., Aug.  20, 2012 /PRNewswire/ -- Behr Process Corporation, an experienced and trusted provider of paint and coatings, today announced the launch of BehrProSM Web Enabled Business (WEB), a free service that allows pre-qualified professionals to create a customized website to more effectively market their business. BehrPro professional customers can access easy-to-use templates to build a custom website with no design or hosting fees, enabling them to promote services and completed project images to potential customers.To view the multimedia assets associated with this release, please click  "The majority of searches for professional services now start online, and contractors without a Web presence are missing an opportunity to connect with both new and existing customers," said Joe Richardson, senior vice president of professional products and services for Behr Process Corporation. "We understand that pros can be starved for time and resources, and a full website design can be cost-prohibitive. The free resource created specifically for industry professionals, BehrPro WEB eliminates the need for a developer, designer and hosting with templates that are easy to set-up, quickly increasing a pro's reach to help them better market their services." Pros can begin building their website by invitation only. After entering a company name to populate a hosted URL, users will be prompted to select a template that can be customized with their business images and branding assets, such as a logo. Pros will then be taken through sections to populate, including services, testimonials, company info, contact info and an image gallery to modify text and imagery to their preferences. Once the template is final, the pro completes the process by publishing it for public viewing. When live, the website will serve as the pro's official website. A video providing an overview of the program can be found at"BehrPro WEB is so simple to use; all you have to do is follow the prompts, add your own text and personalize it with your own photos," said David Rice, owner of DK Professional Painting, LLC. "From start-to-finish, I was truly impressed with the entire process. It's really easy and great to know WEB serves as another avenue of advertising for my business." Professionals interested in signing up for BehrPro WEB can find more information at the BehrPro Experience Tour, stopping at The Home Depot in cities across the U.S. through November to showcase cost effective and time efficient solutions for professional painters, contractors and remodelers; or by contacting their BehrPro Representative at 1-877-776-3961.For more information on upcoming BehrPro Experience Tour stops, visit For more details about Behr's commitment to the professional, please visit the company's website, or connect with BehrPro on Facebook at and on Twitter: @BehrPro.About Behr Process Corporation Founded in 1947, Behr Process Corporation is a trusted name in quality and durability among homeowners and professional tradesmen. As a leading manufacturer of paints, decorative finishes, primers, stains and surface preparation products, Behr is committed to setting the highest industry standards and delivering superior products that utilize the latest technological advancements for optimum performance. Behr is a subsidiary of Masco Corporation (NYSE:MAS) and is headquartered in Santa Ana, Calif.Related LinksBehrPro WEB VideoBehrPro WebsiteSOURCE Behr Process CorporationFor further information: Melody Demel, +1-619-234-0345,