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Press release from Business Wire

Squeeze the Last Drop out of Summer with New Lemonade by Green Mountain Naturals K-Cup Packs for the Keurig Brewing System

Wednesday, August 22, 2012

Squeeze the Last Drop out of Summer with New Lemonade by Green Mountain Naturals K-Cup Packs for the Keurig Brewing System07:00 EDT Wednesday, August 22, 2012 WATERBURY, Vt. (Business Wire) -- Another fresh-picked favorite is now available in K-Cup® packs– just in time to enjoy during the last days of summer! Green Mountain Coffee Roasters, Inc.'s (GMCR) (NASDAQ: GMCR) Specialty Coffee business unit introduces new Lemonade by Green Mountain Naturals®, an iced fruit brew that combines the refreshing, sun-splashed flavor of fresh squeezed lemons with the convenience of the Keurig® single cup brewing system. Lemonade from Green Mountain Naturals(R) is here! The refreshing, sun-splashed flavor of fresh-squeezed lemons is now available from your Keurig(R) Brewer. Simply brew over ice and enjoy! (Photo: Business Wire) The newest Brew Over Ice innovation, Lemonade by Green Mountain Naturals® is the first ever lemonade in a K-Cup® pack. This fruit brew is a summer classic made with natural lemon, and contains no artificial colors, flavors, or preservatives. This simple and delicious drink brings natural goodness to the whole family, at the touch of a button. “Growing up, there was nothing more satisfying during the summer than the taste of homemade lemonade from the stand down the street,” says T.J. Whalen, VP of Marketing and Sales, GMCR's Specialty Coffee business unit. “Now Keurig® users can have that same authentic fresh-picked experience any time of day or year.” Brewing ice cold Lemonade by Green Mountain Naturals® with a Keurig® brewer is as easy as one, two, three: 1. Fill a 16-oz. cup (do not use glass) to the top with ice and place a Lemonade K-Cup® pack in your Keurig® brewer. 2. Press the 6-oz. or 8-oz. brew button for optimal flavor. 3. Stir and enjoy! Lemonade by Green Mountain Naturals® is available exclusively online at and A box of 24 K-Cup® packs sells for $17.49. For more information on all Green Mountain Naturals® beverages, visit A harvest of family-friendly drinks made with real fruit, Green Mountain Naturals® is part of the family of brands in GMCR's Specialty Coffee Business Unit. About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released. GMCR-S Photos/Multimedia Gallery Available: For Media:Kristen Mercure, 802-882-2270GMCR?s Specialty Coffee business