Press release from Business Wire
American Express Ranks Highest in Customer Satisfaction for the Sixth Consecutive Year
<p class='bwalignc'> <i><b>Focus on improving the online experience, benefits, services, rewards and customer service helps Amex remain tops in the U.S. card industry</b></i> </p>
Thursday, August 23, 2012
American Express Ranks Highest in Customer Satisfaction for the Sixth Consecutive Year07:56 EDT Thursday, August 23, 2012
NEW YORK (Business Wire) -- Consumers have once again ranked American Express highest in customer
satisfaction among U.S. credit card companies, according to the annual
nationwide study by J.D. Power and Associates. The study, released
earlier today, places American Express highest in overall satisfaction
among 11 of the largest card issuers in the U.S. American Express has
received the study's top ranking every year since it was launched in
2007.
The J.D. Power and Associates 2012 Credit Card Satisfaction StudySM looks
at six factors to determine overall satisfaction: Customer Interaction,
Billing and Payment Process, Credit Card Terms, Rewards Programs,
Benefits and Services, and Problem Resolution.
“While our goal is to satisfy our customers, and not to get awards, we
are thrilled to have received this terrific recognition every year since
2007,” said Kenneth I. Chenault, chairman and chief executive officer,
American Express. “Hearing that we scored the highest in customer
satisfaction directly from consumers through an independent and
prestigious source like J.D. Power is very gratifying. Service is the
soul of our company, and I'm proud of what this says about our employees
all across the company and their commitment to earning the trust and
loyalty of our customers each and every day.”
Enhanced Online Experience, Services, Benefits and Rewards
In the past year American Express has introduced a range of new
offerings and enhancements, particularly to the online experience, in
many cases as a direct response to customer feedback. For example, the
company has:
Enhanced the American Express website to provide an improved user
experience, including simplifying the online Account Summary function
and making it even easier to navigate.
Introduced “tagging,” which helps Cardmembers create a customized view
of their charges and simplifies the experience of managing their
expenses.
Launched an all newAccount Manager feature, making it easy for
Cardmembers to list additional individuals, like a spouse or a
business partner, who are authorized to access and manage their card
accounts.
Launched My
Offers, an industry first mobile offer engine that recommends and
ranks relevant merchant offers in real time for U.S. Cardmembers based
on their spending history and location.
Introduced a new sync
experience for U.S. Cardmembers using Twitter that turns customized
Twitter #hashtags into savings.
Created a new Online Financial Tools website, where consumers can
educate themselves about credit-related issues such as managing and
protecting their credit profiles.
Relationship Care®Service Ethos Continues
Driving Loyalty and Value
The J.D. Power and Associates 2012 Credit Card Satisfaction StudySM
found that American Express scored highest in both live and automated
phone interaction. This outstanding service performance is underpinned
by Relationship Care®, the company's servicing approach that defines the
way in which Customer Care Professionals (CCPs) serve customer
relationships and emphasizes the resolution of queries on the first
contact.
Relationship Care® has helped take American Express customer
satisfaction scores to new heights and is the driving force behind a
number of recently launched servicing capabilities for both our
customers and the CCPs who serve them:
Mobile Apps – As more Cardmembers manage their accounts through
smart phones and tablets, we have evolved the functionality of our
mobile apps to improve the customer experience. For example, customers
can now gain access to exclusive American Express events, Cardmember
offers and information about specific card benefits, in addition to
being able to view pending card charges.
Experiential Servicing – This exciting new channel gives
Cardmembers the opportunity to receive face-to-face customer care from
experienced CCPs at major American Express sponsored events. In 2012,
this includes the U.S.
Open Golf Championship, Mercedes-Benz Fashion Week, NBA All-Star
events, and US Open Tennis Championship, which begins next week. Over
time, this offering will expand to an increasing number of American
Express sponsored events.
Disputes Resolution – The company has invested in tools that
empower our Customer Care Professionals to even more effectively
resolve Cardmember disputes at the first point of contact. Resolving
disputes faster benefits both our consumers and merchants.
Increased Investment in CCP Development – Over the past year,
we furthered our commitment to the development of our CCPs in a number
of ways, including the opening of state-of-the art facilities where
our CCPs can learn to improve their performance. We've also refined
our approach to CCP coaching to be more directly tied to customer
feedback after actual servicing interactions. These initiatives help
CCPs better deliver Relationship Care®, ultimately resulting in an
improved experience for Cardmembers.
“Some things never get old, and hearing from your customers that you are
doing a great job is definitely one of them,” said Jim Bush, executive
vice president, World Service, American Express. “Service is one of the
hallmarks of the American Express brand, and it's gratifying to hear how
customers value the work our teams, including our front line employees,
do each and every day to deepen customer relationships through service.”
For more information about the J.D. Power and Associates 2012 Credit
Card Satisfaction StudySM, go to http://www.jdpower.com/news-and-events/index.htm?contentType=press-release.
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
foursquare.com/americanexpress,
linkedin.com/companies/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge
and credit cards, business
credit cards, travel
services, gift
cards, prepaid
cards, merchant
services, business
travel, and corporate
card
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is
a global marketing information services company operating in key
business sectors including market research, forecasting, performance
improvement, Web intelligence and customer satisfaction. The company's
quality and satisfaction measurements are based on responses from
millions of consumers annually. For more information on car
reviews and ratings, car
insurance, health
insurance, cell
phone ratings, and more, please visit JDPower.com.
J.D. Power and Associates is a business unit of The McGraw-Hill
Companies.
American ExpressTom Sclafani, 212-640-1627thomas.m.sclafani@aexp.comorSloane
& CompanyJohn Hartz, 857-598-4779jhartz@sloanepr.com
