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Press release from Business Wire

The New York Times Relaunches Video Experience

<p class='bwalignc'> <b>NYTimes.com's New Video Player is Formatted and Optimized for Web and Mobile Devices</b> </p>

Monday, August 27, 2012

The New York Times Relaunches Video Experience09:24 EDT Monday, August 27, 2012 NEW YORK (Business Wire) -- The New York Times today relaunched its video experience on NYTimes.com, which features a new design, larger player and improved navigation. The new video experience is designed for optimal viewing across platforms and devices, for the Web, smartphones and tablets, as well as The Times's assortment of mobile apps. The larger format player is ideal for viewing both short-form news reports as well as more extensive features. Videos are organized within a streamlined collection of channel pages based on subject, while top-of-page navigation allows for simple and efficient browsing through The Times's comprehensive video archive. Videos are organized into 11 categories including News/TimesCast, Editor's Choice, World, U.S., Business, Science, Opinion, Arts, Style, Sports and Latest News. “As more and more readers rely on video as a source for news, we are confident this new experience will deliver the best of The Times's video with its clean design, easy-to-use navigation and larger format,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group, and general manager, NYTimes.com. “With this enhanced product, our viewers can thoroughly engage with our videos, explore our vast archives and perhaps discover content they were not expecting to find. It's just another way for our audience to experience our journalism.” About The New York Times Company The New York Times Company (NYSE: NYT), a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news and information. The New York Times CompanyLinda Zebian, 212-556-7153linda.zebian@nytimes.com