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Press release from Business Wire

Celebrity Style Expert Bobbie Thomas Joins Fiber One® Bars to Celebrate Great Taste

<p class='bwalignc'> <i>Grand Prize Winner of Fiber One Snackcessory Challenge will Win a Trip for Two to Mercedes-Benz Fashion Week in New York City</i> </p>

Tuesday, August 28, 2012

Celebrity Style Expert Bobbie Thomas Joins Fiber One® Bars to Celebrate Great Taste08:48 EDT Tuesday, August 28, 2012 MINNEAPOLIS (Business Wire) -- With the do-it-yourself (DIY) trend on everyone's mind, Fiber One Bars and Brownies – the Official Snack of Mercedes-Benz Fashion Week – are teaming up with Celebrity Style Expert Bobbie Thomas, for the second year to encourage consumers to showcase their “great taste” through the first-ever Fiber One Snackcessory Challenge. Fiber One is inviting fashionistas and DIY-ers alike to leverage their creativity and design their very own “Snackcessory,” a stylishly designed case or pouch that they can throw in their handbag to hold delicious snacks, like Fiber One Bars. After all, it's stylish to be prepared. Fiber One's fashion-forward designer bar wrappers exclusively found at Mercedes-Benz Fashion Week in New York. (Photo: Business Wire) “It's important for me to keep essentials in my handbag for wherever the day may take me. Meetings often run long, phone calls and traffic can pull you from your personal time – and many people don't think about throwing a snack in their bag for when hunger pangs hit,” said Thomas. “Fiber One Bars are my go-to snack and, of course, I prefer to stash them in a chic, secure place, which is why I'm excited to team up with Fiber One for their Snackcessory Challenge.” Take the Challenge Now through September 30, 2012, consumers can visit and submit a photo and 100-word description of their original Snackcessory design. Consumers who enter their design will have a chance to win great prizes: One Grand Prize winner will be awarded a trip for two to New York City to attend Mercedes-Benz Fashion Week in February 2013 Nine contest finalists will each be awarded one $500 gift card for a handbag of their choice Bobbie will be joined by distinguished DIY style and design expert, and founder of P.S.- I made this… Erica Domesek, to help select the top 10 finalists and provide Snackcessory inspiration. The finalists will be announced in October, and Fiber One will post their designs in an online gallery for public voting. The Grand Prize Winner will be announced in November 2012. For tips and inspiration from Bobbie Thomas, visit Fiber One on Facebook. Fiber One at Mercedes-Benz Fashion Week For the second year in a row, Fiber One Bars and Brownies are the Official Snack of Mercedes-Benz Fashion Week. This year, Fiber One will debut product samples in unique, fashion-forward designer bar wrappers that are exclusive to Mercedes-Benz Fashion Week. The brand will have a booth in the grand Lobby September 6-11. “We're excited to be a part of Mercedes-Benz Fashion Week again this year,” said Doug Martin, marketing manager for Fiber One. “For many women, fashion is synonymous with handbags, and Fiber One Bars are the perfect tasteful accessory to keep inside your handbag. It can be hard to resist regrettable temptations when hunger pangs hit. That's why it's important to always have something delicious on-hand, like a Fiber One Bar, to satisfy your taste craving.” Fiber One Bars and Brownies Fiber One Bars and Brownies contain 20 to 35 percent of the recommended daily fiber intake. The products come in several different flavors and varieties, including the following: Fiber One Bars: Oats & Chocolate, Oats & Peanut Butter, Oats & Caramel, Oats & Strawberry, Chocolate Mocha Fiber One Chewy Bars: Chocolate, Strawberry PB&J Fiber One 90 Calorie Bars: Chocolate, Peanut Butter, Chocolate Caramel & Pretzel Fiber One 90 Calorie Brownies: Chocolate Fudge, Chocolate Peanut Butter, Chocolate Chip Cookie About General Mills General Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit Photos/Multimedia Gallery Available: Cone CommunicationsLindsey Shumway, 617-939-8463lshumway@coneinc.comorGeneral MillsLisa Tomassen,